If you're excited by rumors of a Salt-N-Pepa reunion album, you'll thoroughly enjoy this Geico ad where Salt, Pepa and DJ Spinderella don their famous jackets and tell everybody to push it.
Divorcing the song from its sexual connotations, the ladies are now here to help anyone who needs some encouragement with their pushing. They help a man who tries to pull open a door that needs to be pushed. They help a lady in an elevator who needs to select a floor. They show up at a Lamaze class, then on a football sled, and finally they dance after a poor man trying to mow his lawn.
It's pure silliness. But it certainly is memorable. And since Geico doesn't have to use its ads to tell you what it does (save you 15 percent on car insurance, as everybody knows), it might as well have fun with it.
Also, you're not going to be able to push "Push It" out of your head for the next few hours.
CREDITS
Client: Geico
Vice President, Marketing: Ted Ward
Manager, Broadcast Production and Agency Relations: Amy Hooks
Marketing Planner: Amy Ruddell
Marketing Coordinators: Katherine Kalec, Tom Perlozzo
Agency: The Martin Agency, Richmond, Va.
Chief Creative Officer: Joe Alexander
Senior Vice Presidents, Group Creative Directors: Steve Bassett, Wade Alger
Senior Vice President, Creative Director, Art Director: Sean Riley
Senior Copywriter: Ken Marcus
Vice President, Executive Broadcast Producer: Molly Schaaf
Bid, Prep, Shoot, Edit Producer: Alex Scheer-Payne
Visual Effects, Finishing Producer: Sam Tucker
Junior Producer: Emily Taylor
Business Affairs Supervisor: Suzanne Wieringo
Senior Integrated Production Business Manager: Amy Trenz
Vice President, Group Account Director: Brad Higdon
Account Supervisor: Parker Collins
Account Executive: Meg Ingraham
Senior Project Manager: Jason Ray
Production Company: Hungry Man
Director: Wayne McClammy
Director of Photography: Bryan Newman
Executive Producer Mino Jarjoura
Producer: Nate Young
Editing Company: Mackenzie Cutler
Editor: Ian MacKenzie
Assistant Editor: Nick Divers
Executive Producer: Sasha Hirschfield
Editorial Producer: Evan Meeker
Telecine: The Mill
Colorist: Fergus McCall
Audio Post Company: Rainmaker Studios
Engineer: Jeff McManus
Conform: Running With Scissors
Conform Artist: Chris Hagen
Executive Producer: Scott Friske
Producer: DeeDee Ray
Talent:
Cheryl "Salt" James Wray
Sandra "Pepa" Denton
Deidra "Spinderella" Roper
Door Guy: Sergio Cilli
Elevator Woman: Suzy Nakamura
Lamaze Wife: Chala Savino
Lamaze Husband: Lonny Ross
Lawnmower Guy: Mike McCafferty
Voiceover: Jon Curry
Music: "Push It"