Leo Burnett and UnitedHealthcare had a big hit last spring with a commercial called "Our Song," in which a couple at home started passionately dancing—with disastrous results—when "(I've Had) The Time of My Life" came on the radio.
Now, here's a follow-up spot that's also pretty light on its feet. It's a story about young love between two high schoolers, and it also features a cool soundtrack—a cover of the Sam Cooke song "Wonderful World."
Like the earlier spot, this one has a twist that ushers in the client's message about navigating unexpected medical emergencies, though this time the victim goes willingly.
The new work, part of UnitedHealthcare's "Ways In" campaign, comes out just in time for the U.S.'s open enrollment period.
CREDITS
Client: UnitedHealthcare
Agencies: Leo Burnett Chicago and Lapiz (Hispanic)
Campaign: Ways In
Spot: Lab Partner
Executive Creative Director: Jeanie Caggiano
SVP Creative Director: Vince Cook
SVP Creative Director: Colin Selikow
Assoc. Creative Director: Alan Shen
Assoc. Creative Director: Chris Walker
Creative Director, Lapiz: Maria Bernal
Assoc. Creative Director, Lapiz: Jorge Pomareda
SVP Executive Producer: Mary Cheney
VP Executive Producer: Matt Blitz
EVP Account Director: Leslie Meredith
SVP Account Director: Rich Pieczynski
Account Director: Colleen Raleigh
Account Manager: Sarah Smith
VP Account Director, Lapiz: Ernesto Adduci
Account Supervisor, Lapiz: Daniela Barcelo
EVP Planning Director: Denise Fedewa
VP Strategy Director: Sue Broverman
Strategist: Andra Mocanu
Legal: Carla Michelotti, Barbara Dent, Michael Sirota
Clearance: Tracy Scimeca
Creative Resource Manager: Kevin Brown
Creative Resource Manager, Lapiz: Julie Ptasinski
Director of Celebrity Services: Peggy Walter
Music Supervisor: Chris Clark
Music Producer: Alec Stern
Production Company: MJZ
Director: Craig Gillespie
VFX/SPX: RADAR Studios
Music Production Company: The Elements
Editorial: Whitehouse Post
Editor: Carlos Lowenstein
Director of Photography: Masanobu Takayanagi