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Hotwire Urges You to Take That Vacation Before Dying a Sudden, Gruesome Death
YOLO advertising tropes are going strong: In a perfect example, a new set of ads from online travel agency Hotwire urges you to take a trip ... because you might just get hit by a bus. In an ad...
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Screaming Newborns 'Sing' a Nostalgic Melody in This Bemusing French...
A crying baby is more likely to inspire angst than pleasure. But maybe in an effort to Pavlov us into thinking otherwise, U Supermarkets (or Système U) is hoping the distressing din will drive French...
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What Michael Phelps Loves About His Under Armour Ad, and Why He's Never Worn...
BALTIMORE, Md.—Michael Phelps and Under Armour were, in a sense, born at the same moment. The performance sports apparel brand was founded here in 1996 by Kevin Plank. Right around that same time,...
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Ad of the Day: Millennials Don't Need Your Stinking Capitalism, Says Amusing...
Don't tell millennials your wise old fable about making a fortune through capitalism. They value more intangible things—like guzzling soda made by one of the world's biggest corporations. Given the...
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W+K Ads Show How Stunning VR Helps People With MS Reconnect With Their Passions
Imagine doing the thing you love the most. Then imagine you can't do it anymore, because of a debilitating disease. That's what happened to the two multiple scelorisis sufferers featured in a new...
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JWT Global CEO Joked About Raping Employees and Made Racist Comments, Lawsuit...
The global communications officer for WPP agency J. Walter Thompson has filed a discrimination suit claiming that CEO Gustavo Martinez made a series of jokes about raping female colleagues and mocking...
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BMW Imagines the Car of the Future, and It's One Hell of a Sweet Ride
Move over, KITT. This concept car from BMW makes you look like a broken-down jalopy. Behold, an AI-powered wheeled wonder straight out of William Gibson's wet dreams (or maybe his nightmares). In...
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Ad of the Day: Heineken Found the Perfect Victim for This Hilarious Soccer Prank
Yeah, pranks are a bit passé. But a good one is still plenty entertaining, and this Heineken stunt from Publicis Italy is worth it—because the victim, who awesomely thinks he's the one being...
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Harlequin's Latest Romance Novel Ads Pack Every Hunky Cliché Into Your Work...
If you're an overworked office drone in need of steamy relief, romance publisher Harlequin reminds you that you can carry all the fantasies you need for just such an emergency ... in a conveniently...
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A Giant Chocolate Hen Lays Sweet Easter Surprises in Supermarket's Ad Campaign
Which came first, the 30-foot-tall chocolate chicken or the 200-pound candy egg? Both appear in VCCP's wacky Easter-themed campaign for Asda. Apparently believing Brits' teeth aren't bad enough...
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JWT's Parent Company Stands Behind CEO as Full List of Harassment Allegations...
Erin Johnson's career had been on a constant upward trajectory for 20 years, culminating in her being named to her current job as chief communications officer for global agency JWT. She worked closely...
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Toy Blocks Suddenly Become Monstrous in This Incredible Childhood Cancer PSA
There's something especially sinister about using a banal toy, like a wooden block, to illustrate cancer. But this is the approach World Child Cancer takes in "The Big C." Directed by Steve Cope, with...
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How a Brewer Helped This Guy Realize His Dream of Being Punched in the Face...
Can this guy take a punch from a pro boxer? And just as important, wouldn't you like to watch this guy take a punch from a pro boxer? If you would, here's the video for you. Ad agency Mechanica...
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Looking for Talent, This Media Agency Is Employing Virtual Reality Office...
MEC is transporting its New York office culture to South by Southwest Interactive through virtual reality films, as the agency wants to give prospective employees at the Austin, Texas, festival a...
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Is This Lane Bryant Ad With Ashley Graham and Other Curvy Models Too Much for...
In a scandal that may spark déjà vu among observers with a long memory, retailer Lane Bryant is accusing TV networks ABC and NBC of refusing to air a body-positive lingerie ad featuring plus-size...
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Honey Nut Cheerios Mascot Goes Missing as Brand Addresses Declining Bee...
In one of the most obvious yet still cool examples of cause marketing, Honey Nut Cheerios in Canada is pledging to help find a solution to unstable bee populations—by launching a whole integrated...
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SXSW Attendees Can Paint Their Own Virtual Reality Happy Meal Box
A new virtual reality program McDonald's is debuting at South by Southwest this week has the crowds of tech and agency people immersing themselves into one of the brand's most iconic products: the...
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Energy BBDO Promotes Andrés Ordóñez to Chief Creative Officer
Energy BBDO has appointed Andrés Ordóñez to the role of chief creative officer in an internal promotion. The ascension of Ordóñez follows the abrupt departure of his predecessor, Mark Taylor, who...
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Amnesty International Unveils Incredible VR Experience Showing the...
It's been said virtual reality might be the ultimate empathy machine, allowing people to see through the eyes of others and better understand their struggles. A new campaign by Amnesty International...
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Mindshare’s Content Guru on What It's Like to Be a Creative in a Media Agency
SpecsCurrent gig Co-president, Mindshare Content+ Entertainment N.A.Age 39Twitter @gvmanagoAdweek: What was it like to transition from TV to becoming a creative guy in a media agency? Greg Manago: When...
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