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This Billboard Campaign Just Wants You to Smile More. Can It Possibly Work?
Nothing brightens a dreary workday quite like branded optimism from a random nonprofit. Commuters in Chicago who haven't had their spirits crushed will get to see this firsthand, as the Joy Team's...
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How a Milwaukee Agency Made Some Simply Stunning Tourism Ads for Wyoming
People say print advertising is dying, but pretty regularly we see tourism campaigns that show its continuing power—not surprisingly, as tourism ads always hold that promise of delivering breathtaking...
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This Experiential Marketing Shop Creates Immersive Work for People Who Hate...
SpecsWho Founding partner Casey ConwayWhat Experiential agencyWhere Los Angeles and Seattle If you've been to Sundance or South by Southwest this year, you may have come across Say OK's work. The...
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W+K Gives Oregon the Humblest Tourism Slogan Yet: 'We Like It Here. You Might...
Yesterday we looked at some grand tourism ads for Wyoming. Today, let's take a peek at a tourism campaign that's more humble, at least on the surface—Wieden + Kennedy Portland's new ads for its home...
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Ad of the Day: Expedia Builds a Gorgeous VR Room to Help Sick Kids Travel the...
Imagine a young girl stuck in a hospital for months—or years—finally getting to live out her fantasy of roaming with wild horses on an Argentine plain. One girl did, in a manner of speaking, thanks to...
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Prudential Got Loved Ones to Stare at Each Other for 4 Emotional Minutes in...
Prudential Singapore is inviting people to reconnect in an emotional new spot."Our relationships are becoming more and more disconnected," reads the opening on-screen copy. "Can simply looking at...
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Convicted Murderers Learn to Save Lives With First Aid in Controversial Red...
"Is it easier to take a life, or to save one?" That's the question posed by ad agency Grey for the Polish Red Cross in "Life after Death," a poignant, polarizing campaign in which convicted murderers...
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TBWA Names New Global Creative Lead for Nissan United
TBWA has rehired Neil Dawson to serve as global executive creative director at Nissan United, the dedicated multi-agency unit that Omnicom launched in 2013 to serve the Japanese auto giant. Dawson...
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Audi Set Up Free Wifi at the New York Auto Show, and Look What the Networks...
Audi hits the New York Auto Show this week with the message that its A4 has surpassed the BMW 328i in many areas, like horsepower, acceleration and technologies including lane assist and CarPlay. And...
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Fisher-Price's Delightful Concept Video Imagines the Tech-Heavy, Screenless...
It's a tension many modern parents feel daily when it comes to their children's playtime: how to balance screenless, imaginative, physical play with the irresistible draw and addictive sensory thrill...
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How Dell's 'Future Ready' Campaign Captures the Heart (and Soul) of Tech...
If waiting for the next installment of Black Mirror is too taxing for you, fill your soul's vacuum with the latest installments of Dell's campaign "Future Ready." Created by Young & Rubicam New...
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JWT Names Spence Kramer, Known for Nike and Coke Work, as CEO of Atlanta Office
Today J. Walter Thompson named Spence Kramer as chief executive officer of its Atlanta office, effective immediately. Kramer, who will manage JWT Atlanta's growth efforts and strategic direction...
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Ad of the Day: L'Oréal Explains the Science of Creating Makeup Shades for All...
We've come a long way from "Maybe she's born with it. Maybe it's Maybelline." The spunky, fancy-free spots featuring naturally gorgeous women punting "flawless skin" and "poreless perfection" have...
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Netflix's Daredevil Characters Physically Damage Each Other's Billboards in...
Duelling billboards are a time-honored advertising tradition, going back to Newcastle/Stella Artois and Audi/BMW. Now, Netflix introduces a novel twist on the genre—billboards on which characters from...
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Apple's Dedicated Ad Agency Makes Several Key Senior Hires
TBWA\Media Arts Lab, better known as Apple's dedicated global advertising agency, announced several new executive level hires this week. The Omnicom unit hired Rebecca Stambanis as chief strategy...
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Ad of the Day: Alison Brie and Nikolaj Coster-Waldau Practice Kissing (Badly)...
On the heels of Cookie Monster's baked appearance in an iPhone ad, Apple has found its two new celebrity ad stars—Alison Brie, of Community and Mad Men fame, and Game of Thrones actor Nikolaj...
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In New Ads, Benjamin Moore Wonders If It's Selling Paint or Something Else...
Last year, The Martin Agency positioned Benjamin Moore with the line "Paint Like No Other," laying it on thick in ads starring a pair of ventriloquist's dummies. Now, with those creepy puppets gone,...
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Indian Beverage Brand Has Another Truly Frooti Adventure in This Trippy...
Bollywood's King Khan goes ape over Frooti, one of India's top-selling mango-juice drinks, in this ludicrously loopy commercial. The cray-cray starts when Indian megastar Shah Rukh Khan climbs some...
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See Joan Run (for Office) in This Agency's Charming, Pro-Woman Take on Dick...
Here's the funny thing about Dick and Jane books: We're aware they existed but don't actually remember reading them as kids (probably because their social high point was between the 1930s and 1970s)....
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Axe Gets Deep (OK, Not Really) With Campaign About the Genius of 'Shower...
The shower is a great place to think deep thoughts—or thoughts that seem deep in the moment, anyway. And Axe is capitalizing on that theme in a new campaign that naturally called "Shower Thoughts."...
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