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W+K Crafts a Pair of Gorgeous Alpine Fairy Tales for Milka Chocolate and...
Once upon a time, Wieden + Kennedy Amsterdam created a fairy-tale campaign for Mondelēz's Milka chocolate brand. Set in the idyllic, magical Alpine hamlet of "Lilaberg," the ads consolidate Milka's...
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Sonic Is Making Awesome Square Shakes Designed for Instagram, Sold Through...
Sonic is preparing a delightful on-site campaign for Coachella later this month, where it will sell completely square shakes that were designed for Instagram and will be available for purchase (and...
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New Filing in JWT Discrimination Case Accuses Agency of 'Encouraging' CEO's...
Lawyers representing JWT's chief communications officer, who is suing her agency over claims of discrimination, today filed a court document arguing that video footage of former CEO Gustavo Martinez...
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Will Depend's New Ads, Starring Real People, Finally Erase the Stigma of...
In general, there's a trend in advertising toward more straight talk when it comes to treatment of potentially embarrassing conditions. And now, adult incontinence category leader Depend is making a...
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Rory McIlroy Gets Serious in His Most Intense Nike Golf Commercial Yet
Rory McIlroy keeps a grueling schedule, but he likes it. The pro golfer stars in a new ad for Nike, from Wieden + Kennedy Portland, as he gears up in real life for this weekend's Masters tournament,...
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Pretzels Are Totally Badass in Barton F. Graf's Funny First Ads for Snyder's...
Barton F. Graf's signature absurdist humor arrives fully baked in its first campaign for Snyder's of Hanover pretzels. Broadcast spots and brief social videos introduce the line "Pretzels, Baby,"...
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Coca-Cola Just Remastered Its Famous 'Hilltop' Ad From 1971, and It Looks...
Fans of Coca-Cola—and the Mad Men finale—are getting a nice treat today. The soda company just announced that it has remastered and color-corrected its famous 1971 commercial "Hilltop" for 4K...
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The Martin Agency Finally Names a President: Veteran Staffer Steps Into...
The December 2013 passing of Mike Hughes, "patriarch, president and ultimate creative leader of The Martin Agency," left an opening that agency principals knew could only be filled by one person. Today...
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Converse Invites You to Climb, and Dangle Your Feet Off, a 75-Story Skyscraper
If you're afraid of heights, Converse's new mobile game is not for you. A new ad for the footwear brand features climbers Vadim Makhorov and Vitaliy Raskalov, who've made headlines in recent years...
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Domino's Debuts Zero-Click Ordering in Latest Effort to Make Your Life...
Domino's won't stop until its customers are able to simply think about Domino's pizza and suddenly find themselves magically munching on it. The pizza chain isn't quite there yet. But today it's...
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Everyone's a Voyeur in Newport Beach Film Fest's Fascinating, Creepy New Ad
Submitted for your approval, "We're Being Watched," a Twilight Zone-ish slice of sci-fi paranoia from RPA, promoting the 17th annual Newport Beach Film Festival. With dazzling visuals and sharp...
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How Refugees Used Radio Ads to Talk to Their Moms Back in Syria When Phones...
Here's an interesting campaign from Swedish agency Akestam Holst that turned commercial radio in Syria into a personal media channel for refugees looking to contact their moms back home on Mother's...
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Kevin Spacey Challenges You to a Staring Contest in Series of Connected...
Kevin Spacey is an accomplished thespian whose talents extend to the possibly related realm of staring contests. In a fun (though tenuously branded) E*Trade campaign from R/GA, the House of Cards star...
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Nike Just Made This Remarkable Farewell Ad to Kobe Bryant in China, Where...
Love him or hate him, Kobe Bryant is a legend. In China, they mostly love him—he's made a concerted effort, with Nike, to reach out to his Chinese fans over the past decade. And the Chinese have...
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How Volvo Stole Energy From Other Cars on a California Highway to Power This SUV
Volvo's new XC90 T8 hybrid is more than just a potential getaway car. It's a twin-engine thief that steals power from other vehicles. At least, that's how the seven-seat SUV is portrayed in this...
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Omnicom Wants to Disrupt Healthcare Marketing With a Newly Forged Agency
Omnicom has decided it's time to disrupt healthcare marketing. Today the holding company announced the launch of TBWA\WorldHealth, combining the offices of agencies LLNS and Corbett to create a global...
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Ad of the Day: BBDO's First Humana Ads Show the Sweetest Side of Good Health
Last summer, Omnicom's BBDO scored a significant healthcare win by picking up lead creative duties for insurance provider Humana just a month after the client—which had been the world's fourth largest...
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Omnicom Media Group's New Network Will Focus on Data-Driven Marketing
Annalect founder Scott Hagedorn will serve as the network's CEO. Omnicom Media Group Four months after winning the $2 billion P&G North America media review, Omnicom Media Group today unveiled its...
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A Skin Care Brand Bravely Stood Up for China's 'Leftover' Women Unmarried...
SK-II, a Chinese skin care brand, took over a so-called "marriage market"—where Chinese parents go to post elaborate personal ads for their daughters—to stand up for all the "leftover" women who...
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Ad of the Day: Kobe Byrant Spars With Michael B. Jordan in Hilarious Ad for...
As Kobe Bryant prepares to play his final NBA game this Wednesday, the tributes to the legendary Los Angeles Laker keep pouring in, including from brands. And while some of the Kobe commercials are...
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