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Activewear Maker Lucy Urges Women to Drop Into a Yoga Pose at the First Sign...
How do you deal with holiday stress? Activewear maker Lucy is humorously urging women to try something unconventional this year. Try dropping to the floor and adopting the "child's pose" from...
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Ad of the Day: KFC Makes the Holidays a Little Less Horrible With a Musical...
For all the earnest and sappy Christmas ads out there, there's a countervailing trend toward presenting a more realistic view of the holiday season—i.e., that it's actually a very stressful time of...
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Ad Agency Tries Letting Clients 'Pay What You Want'
Interactive design and branding company 8k in Poland is getting some visibility from its "Pay What You Want" pricing system ($1 minimum) that covers services including logos, slogans, letterheads,...
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Burger King Creates Pre-Roll Ads That Share Your Hatred of Pre-Roll Ads
Everyone who's ever tried to watch a video on the Internet knows that pre-roll ads are generally annoying. The Burger King marketing team also knows this. But marketers always want to have their cake...
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Ad of the Day: Kobe and Messi Trade Epic Selfies for Turkish Airlines
More Messi, more Kobe—this time, Turkish Airlines (which, you will remember, has pitted the two athletes against each other before) has the epic-est epic selfie contest of all time. There is much...
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Manchester City Stars Take Manhattan in Fun Ad for Sister Club New York City...
IDEA: New York City Football Club, the 20th franchise in Major League Soccer, won't field a team until 2015 and doesn't even have any players yet. Thankfully, it has a high-powered sister club in...
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Tree-Top Ornament Who's Seen It All Finally Gets to See Netflix Streaming...
Tesco had its family-through-the-years holiday spot. Now, it's Netflix's turn. In its first work for the brand, Deutsch/LA tells the story of the McDermott family—from the point of view of a porcelain...
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What Every House Needs: A Century 21 Branded Landing Pad for Amazon Drones
Behold the C21 Delivery Landing Pad, designed to accommodate package deliveries by airborne drones. According to the product's maker, real-estate giant Century 21, "no home of the 21st century will be...
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Ad of the Day: Oreo's Holiday Song About Balls Is a Real Treat at Just the...
Let's get something out of the way first: Oreo cookie balls are not an actual Oreo product. They are, according to the Internet, a homemade delicacy involving crushed Oreos that are mixed with cream...
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Big Account Wins Make Grey the 2013 Global Agency of the Year
Even a confident Jim Heekin admits that waiting for the Gillette decision from Procter & Gamble was a nail-biter. As the Grey Group CEO sat in his fourth-floor office overlooking New York’s...
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Kevin Bacon Hams It Up in Plea for You to Shop Locally This Holiday
Kevin Bacon wants you to "Shift Your Shopping" for good by buying local with select retailers who agree to donate a portion of sales from your purchase to charity. The spot hinges on the pretense that...
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Amazing Pantene Ad Defiantly Tackles How Women in the Workplace Are Labeled
Pantene Philippines has launched a powerful campaign pointing out how identical behavior often earns men and women different labels in the workplace. In this spot by BBDO Guerrero in Manila, a lovely...
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65% of Millennials in Advertising Think Their Agencies are Innovative
Sixty-five percent of the millennials who work in advertising think their agencies are innovative, according to an IdeaPaint survey of 600 people ages 20-32. It's probably debatable whether that...
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Lance Jensen Talks Cadillac and Where It's Taking American Luxury
IDEA: What is American luxury these days? Cadillac teams with an old collaborator, Lance Jensen, as it tries to answer that question creatively in its first work from Rogue, the Interpublic Group team...
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Ad of the Day: Santa Visits Canada First for Airline's Lovely Christmas Miracle
Canadian airline WestJet played Santa to a couple hundred travelers recently, and the result was heartwarming and tear-jerking. Before two flights from Toronto and Hamilton, Ontario, to WestJet's home...
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Special K Tries to Stop Women Who 'Fat Talk' by Confronting Them With It
Special K believes positivity is key to weight management success. So, it's taking aim at its opposite—"fat talk," or the negative things some women say about their bodies and others. The Kellogg's...
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Beastie Boys Countersue GoldieBlox, Seeking Profits Earned Off Viral 'Girls' Ad
The fair-use fight between Beastie Boys and GoldieBlox isn't over. After sparring several weeks ago over the unauthorized use of the Beasties song "Girls" in a GoldieBlox commercial that went viral,...
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Hello, English Ladies. Isaiah Mustafa Returns for Old Spice in the U.K.
If you've been unable to sleep since the Old Spice guy faded from the spotlight, or suffered from nightmares that he was permanently relegated to playing a lesser version of himself in Israeli beer...
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Ad of the Day: Edward Norton Shines in Crazy 90-Second Thrill Ride for...
Given the actor's reputation for demanding final cut (all right, the director was notoriously insane) and distancing himself from projects he doesn't like, it makes perfect sense that if Edward Norton...
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Newcastle Will Drive You Home, If You Talk About Its New Beer Through a Huge...
No good deed comes without a little punishment. That's Newcastle Brown Ale's "No Bollocks" take on responsibility messaging, judging by a recent stunt in Los Angeles orchestrated by Droga5. The brand...
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