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Ad of the Day: Land O'Lakes Makes Lovely Use of Amelia E. Barr's Poem 'The...
God bless the seeds his hands let fall ... for the farmer, he must feed us all. This is the closing line from Amelia E. Barr's poem "The Farmer," written by the British immigrant and prolific writer...
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This Grocery Chain Just Mocked Amazon Go as a Latecomer With a Snarky Remake...
Four years ago, we started to wonder—what would shopping look like if you could walk into a store, grab what you want and just ... go? That's how the ad for Amazon Go begins. Released late last year,...
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Mcgarrybowen Launches Startup Division With Campaign for Alcohol Delivery App...
Ad agencies earn the bulk of their revenue from well-established clients with the size and name recognition required to spend millions on marketing in a given year. But an increasing number have...
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How Do You 'Invest Like a Woman'? Sallie Krawcheck Shows You With Ellevest's...
You've heard about all sorts of gaps that put women at a social disadvantage—like the wage gap and thigh gap, not to mention the pink tax. But have you heard of the investment gap? That's the gap that...
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Ad of the Day: Facebook Creative Shop Built Chevrolet's New Year's Ads Around...
It's Jan. 4. Are you already on the verge of scrapping your New Year's resolutions? Well, Chevrolet just launched a campaign on Facebook designed to keep you on track—and in a broader sense, portray...
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Two Women Prep for a Pitch (and Some Casual Sexism) in Secret's Newest...
It's a new year! And Secret's "Stress Test" is back, this time with a scenario that's all too familiar for agencies, marketers and entrepreneurs. Two separate ads feature Ash and Emma, a pair we meet...
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Ad of the Day: Audi Zooms Through the Toy Aisle, Smashing Gender Norms Along...
At the start of Audi Spain's "The Doll That Chose to Drive," a row of Barbie-esque dolls in the pink section of a toy aisle apply makeup, perform ballet and push a baby stroller. Another doll,...
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This Mars Snack Brand Got Nonactors to Act in a Commercial, and the Results...
To celebrate its one-year anniversary, Mars brand goodnessknows—a bite-sized snack made with fruit, nuts and dark chocolate—has released the "Try a Little Goodness" campaign. Created by BBDO San...
View ArticleWieden + Kennedy, Builder of Famous Brand Voices, Seeks New Ways of Talking...
LAS VEGAS—There's been much hand-wringing among marketers over the disruptive effects of rapid technological change. But the way Wieden + Kennedy sees it, if you've built a strong voice for a brand,...
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Ad of the Day: AT&T Packs Loads of Classic TV and Film References Into Giddy...
Until now, we could only imagine the awesomeness that would ensue if KITT and Michael of Knight Rider, Cliff and Norm from Cheers and Sesame Street's Big Bird starred in the same commercial. But...
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Nick Offerman Trolled CES by Helping to Unveil a 'Device Like No Other'
LAS VEGAS—Nick Offerman, noted actor and woodworker, is not exactly known as a high-tech pioneer. So, it shouldn't be too surprising that his appearance at CES this week turned out to have a...
View ArticleWhat CP+B's Top Creative Technologists Learned From This Year's CES
LAS VEGAS—Like many agency creatives this year, Joe Corr and Corey Szopinski came to CES to soak up the leading edge of tech and see how CP+B's brands might benefit from it. The agency's two...
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RAPP Moves Forward With a New President in Its New York Office
RAPP has named Justin Thomas-Copeland as the new president of its New York office. Thomas-Copeland formerly served as senior vice president, global chief client officer, a position he held since...
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Leo Burnett Names Investor and Starcom Vet Andrew Swinand as North American CEO
Leo Burnett has hired Publicis Groupe veteran, consultant and venture capitalist Andrew Swinand to serve as its North American chief executive officer. Swinand, who spent more than a decade in...
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Ad of the Day: A Greek Seaside Town Clamors for Photos in Apple's Latest...
The iPhone 7 Plus takes such great portraits, everyone you run into on the street will want one—whether you actually know them or not. Apples latest ad, which aired during NFL football this weekend...
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Here's More About Drew Barrymore's Bloody Good Netflix Ad From the Golden Globes
For fans who didn't know that A-list movie star Drew Barrymore is shilling for a Weight Watchers-like program, surprise! And for those who didn't know she's playing a cannibal in her new Netflix show:...
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Netflix Made an 8-Bit Infinite Runner Video Game Out of Its Most Popular...
Looking for procrastination candy? Netflix has launched the Flix Arcade, an 8-bit infinite runner game that's about as simple and uncomplicated as your fond memories of the '80s. Created by The Glitch...
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These 'Don't Smoke and Drive' Posters From Uruguay Are Made of Marijuana
Here's a PSA campaign that takes the idea of medium-as-message to a higher level. Created for Uruguay's Association of Cannabis Studies, the out-of-home initiative features three posters printed on...
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Kyrie Irving and Questlove Play an Unstoppable Duet for Nike
When Kyrie Irving improvs on the court, it's like Questlove shredding a drum solo. The two stars duet in a new ad from Nike and R/GA Los Angeles promoting the Kyrie 3 sneaker. The Cleveland Cavalier...
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Mindshare Wins Media Agency of Record Duties for Tyson Foods' Marquee Brands
Tyson Foods has awarded its U.S. media planning and buying business to Mindshare after a review that concerned marquee brands Jimmy Dean, Ball Park, Hillshire Farm and Tyson Brand. The move amounts to...
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