Mark Zuckerberg Says It Will Take a ‘Multiyear Effort’ to Fix Facebook’s...
It'll be a "multiyear effort" to fix Facebook's security and content issues, according to Facebook CEO Mark Zuckerberg. Speaking during a press call this afternoon, Zuckerberg once again took...
View ArticleJordan Peele Will Helm Amazon Prime’s Lorena Bobbitt Docuseries
A four-part documentary series on the case of John Wayne Bobbitt and Lorena Bobbitt is coming to Amazon Prime with Jordan Peele as the executive producer, the company announced today. The series,...
View ArticleAdweek’s Yeah, That’s Probably an Ad Podcast Wins Folio: Award
Adweek's weekly podcast, Yeah, That's Probably an Ad, took home the 2018 Folio: Digital Award for best podcast. Adweek creative director Ron Goodman accepted the award at a luncheon Thursday at the...
View ArticleHow Men’s Wearhouse Became a Bright Spot in the Declining Retail Space
Hundreds of traditional small and big-name retailers filed for bankruptcy last year, including Toys 'R' Us, Wet Seal, Payless ShoeSource and The Limited. As of Dec. 22, store closures in the U.S....
View ArticleMichael Wolff and Jeff Goodby Talk Advertising, Journalism vs. Social Media...
On first glance, Jeff Goodby and Michael Wolff might seem like polar opposites: one is the stoic creative director behind "Got Milk?" while the other is a journalistic firebrand happy to torch almost...
View ArticleThe Weather Channel Is Transforming the Way We Think About Weather
The Weather Channel has been making waves lately, both as one of the few cable networks that posted year-over-year audience growth in 2017 and as one of the most recent acquisitions by media...
View ArticleHow to Promote Toyota Camry’s New Safety Features? Build Them Into ‘the...
Creating a high-tech bicycle might not seem like the most obvious way to promote the safety features on a new car--but that's just what a Toyota affiliate and agency 22squared did to help peddle the...
View ArticleFacebook’s First Exclusive Stream of a Major League Baseball Game Gets Mixed...
Facebook continued to prove it's more than just a social platform with Wednesday's broadcast of a Major League Baseball game. The match-up between the Philadelphia Phillies and New York Mets was the...
View ArticleWhat MRC Accreditation Actually Means for Facebook
Facebook is swimming in questions about how Cambridge Analytica improperly pulled data on millions of users, but it's also trying to smooth over one rough area for advertisers: measurement. On...
View ArticleThe Atlantic Fires Columnist Who Said Those Who Get Abortions Should Be Hanged
The Atlantic fired recent hire and highly criticized columnist Kevin Williamson, who said people who get abortions should be hanged. Atlantic editor in chief Jeffrey Goldberg told staff in an email...
View ArticleWith This New Deal, More Targeted Ads Are Coming to Your TV
The large cable companies that own NCC Media, the national advertising sales, technology and marketing firm, announced today that they will launch a new division to sell targeted ads to cable systems...
View Article5 Ways to Keep Up With Instagram’s Ever-Changing Algorithm
Remember all of the fuss back in March 2016, when Instagram introduced an algorithm that changed how posts appeared in feeds? Instagram found that users had more posts in their feeds than they could...
View ArticleSharkNinja Sends Its $60 Million U.S. Media Account to UM
Home appliance brand SharkNinja has selected IPG Mediabrands' UM to handle a large share of its U.S. media account following a review. "[UM's] intense focus on balancing both the art and science of...
View ArticleBBDO Bangkok Has Invented a Revolutionary Way to Turn Mosquitoes Into...
The agency was approached about helping raise awareness of mosquito prevention in the slums of Bangkok and other Southeast Asian cities. But instead of creating posters and fliers, BBDO Bangkok...
View ArticleIt’s Time to Ditch the RFPs and Work With Agencies on Trial Projects Instead
The last nine days of March sounded two alarms on the agency selection process. First, several agencies contending for the BMW business learned they'd lost from a press alert. Then came the news of yet...
View ArticleLinkedIn: Here’s How to Turn On Two-Step Verification
Did you know you can add extra security to your LinkedIn account by turning on two-step verification? With this feature turned on, you'll need to enter a PIN the first time you sign in to your LinkedIn...
View ArticleQuotes That World Leaders Wanted Suppressed Are Now Billboards in Google...
The Swedish branch of global advocacy group Reporters Without Borders has been planting digital Easter eggs around the world, and they might come as quite a shock to those who stumble across them....
View ArticleFormer GroupM CEO Irwin Gotlieb Steps Down as Global Chairman After 19 Years...
A longtime executive leader and former CEO at WPP media agency GroupM is stepping down as global chairman. Irwin Gotlieb is transitioning from that position into a senior advisory role at WPP. Gotlieb...
View ArticleFacebook Live Was Rolled Out to All Users 2 Years Ago Today
Facebook Live became available to all users two years ago today, and vice president of product Fidji Simo marked its "anniversary" by providing a look at the feature's progress. Simo shared the...
View ArticleFacebook Will Now Require Authorization of Issues-Based Political Ads and...
Facebook will soon require political- and issues-based ads to receive verification before they're served to users on the platform. Today, the company said it will require advertisers to confirm the...
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