What to Get for the Mom Who Wants ‘Nothing’ on Mother’s Day? This Touching Ad...
The moms in this commercial don't expect the usual gifts for Mother's Day. "Nothing, nothing. I don't want anything," one says as the spot begins. "No chocolates, jewelry," adds another, while a third...
View ArticleRyan Reynolds Apologizes to David Beckham in New Trailer for Deadpool 2
20th Century Fox's new trailer for the May 18 release of Deadpool 2 opens with David Beckham watching Ryan Reynolds' character cracking a joke about his voice in the original Deadpool film. The rest of...
View ArticleContests Require Careful Strategy or Risk Being Dismissed by Audiences
Giveaways are dime a dozen across social media. Effective, legal, responsible and on-brand competitions, however--not so much. Cluttering up your newsfeed, thanks to shares and tagging, and popping up...
View ArticleFox Revives Tim Allen’s Last Man Standing One Year After ABC Canceled It
One more sitcom revival is coming to TV next season--but unlike Roseanne, Will & Grace, The X-Files and the upcoming Murphy Brown, this returning series isn't a '90s hit. Next season, Fox is...
View ArticleNBC Rescues Brooklyn Nine-Nine, Just One Day After Fox Canceled It
Step aside, Last Man Standing: yet another canceled broadcast sitcom has come back from the dead. NBC has picked up Brooklyn Nine-Nine for a sixth season, the network announced late Friday night. The...
View ArticleA Baby Brand Has Created ‘The World’s First Team of Pregnant Superheroes’
Our society is superhero-obsessed at the moment, but one superpower has largely been overlooked: being a mom. To that end, baby products brand Summer Infant has decided the time has come to deliver the...
View ArticleNBC Moves Its Three Chicago Dramas to Wednesday, While SVU Shifts to Thursday
After several years of sprinkling its Chicago dramas throughout its schedule, NBC will have the Dick Wolf-produced shows join forces on Wednesdays this fall, creating an all-Chicago lineup. In other...
View Article4 Ways Marketers Can Avoid Wasting Their Data’s Potential
It may not be rocket science, but it is data science. Here are four ways to use data smarter. Define your value proposition Gathering data isn't the hard part; figuring out which data to pay attention...
View ArticleThere’s Power in Consumer Data. Is Your Brand in Control?
Customer data is rapidly becoming the dominant currency of the modern marketplace. Recent IAB research credits first-party data as the driver for "all significant functions of the enterprise, including...
View ArticleEditor’s Letter: The Complex Question of Personal Data and How Marketers Are...
Thanks to our now constant use of smartphones, the personal data that we shed out into the world has never been richer, more nuanced and, well, revealing. Having access to that is a marketer's dream,...
View Article17 Media Agency Execs Guiding the Industry During Turbulent Times
As the average creative account win shrinks and clients across the brand spectrum move more work in-house, media continues to be the most important part of the global agency equation. In 2018, bold...
View ArticleInfographic: The Importance of Using Data Effectively and Creatively
Marketers are awash in all different types of data, but often have a hard time making heads or tails of what to do with it. And in an increasingly personalized world, consumers expect their customer...
View ArticleFor Many Networks, Less Is More When It Comes to Ad Loads During Upfronts
Broadcast upfront week is usually a time for networks to promise buyers more of everything next season, from new shows that audiences will love to new ways that brands can reach consumers. But this...
View ArticleWant to Really Understand Your Customer Data? Try Hiring a Scientist
Anyone who follows the NBA knows what shoes their favorite athletes are wearing, whether it's Lebron James (Nike), James Harden (Adidas) or Steph Curry (Under Armour). Now add Peter Fader to that list....
View ArticleHow CMOs Can Navigate the C-Suite
For virtually every kind of communication, there's exclusive language. In mobile messaging, emojis convey emotions. For composers, sheet music indicates the measures and melodies. Even baseball has its...
View ArticleUber Promises to Do Better in a New Brand Campaign Featuring the Company’s CEO
After a rough 2017 and a series of brand missteps--including an investigation into workplace harassment--Uber is finding new ways to improve its brand. One way is through letting riders rate their...
View ArticleDraftKings and FanDuel Prepare to Cash In on the Supreme Court’s Ruling on...
Fantasy sports brands are about to cash in big on the Supreme Court's landmark ruling that has declared a federal law against sports betting unconstitutional. New Jersey today won a challenge against...
View ArticleThis Homeware Brand’s New Short Is a Truly Strange Tale of Cyborgs and...
London-based home fashion label Buster + Punch's first film campaign follows two motorbike-riding female cyborgs--Buster and Punch--who've come from the future to eliminate plastic home fittings,...
View ArticleLinkedIn Jobs Offers a Better Read on How Well Job Seekers Meet Employers’...
LinkedIn Monday revealed two new features for LinkedIn Jobs: How You Match and 1-Click Apply. Group product manager Vidya Chandra wrote in a blog post that people browsing LinkedIn Jobs will see the...
View ArticleHow Technology and Fresh Talent Are Mapping Out the Future for Agencies
As a global agency CEO for the last 15 years and former chairman of the American Association of Advertising Agencies, the evolving client-agency paradigm is always top of mind for me. There's been...
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