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More Top Media Publications Trust Programmatic For Premium Ad Inventory
More top publishers are opting into programmatic ad networks to sell premium advertising.Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media...
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Agency and Brand Leaders Weigh in on Digital's Mounting Ad Viewability Issues
Ad viewability is perhaps the hottest digital advertising topic heading into the new year, thanks to a little back-and-forth between the Interactive Advertising Bureau and the 4A's. So why not ask...
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Sad the Holidays Are Over? This Verizon Ad Has the Last Laugh of the Season
For most of us—taste buds numb from eggnog, eyes bleary from festive lights—it's merciful that the holidays have ended. But the dude in this Verizon Wireless spot from mcgarrybowen just can't let go...
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A Proud, Indignant Pickle Narrates This Strange Long-Copy Print Ad From...
DDB Stockholm and copywriter Magnus Jakobsson, masters of surreal McDonald's marketing, are back with another quirky long-copy print ad narrated by McDonald's food. You may remember their defense of...
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Ad of the Day: McDonald's Refreshes 'I'm Lovin' It' and Suddenly Feels a Lot...
Can't we all just get along? McDonald's thinks so—and pushes global harmony hard in its new brand campaign, which refreshes the long-running "I'm lovin' it" tagline by putting more focus on the...
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TurboTax Is Returning to the Super Bowl With More Comedy From Wieden + Kennedy
TurboTax aired a surprisingly entertaining ad on last year's Super Bowl, with Wieden + Kennedy and director Bryan Buckley teaming up for an amusing metaphor about how the game—for most fans—is like...
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This Samsung App Helps Children With Autism Make Eye Contact
For all the griping and joking about the alienating effects of smartphone technology, it's worth remembering that ubiquitous mini computers can actually help people socialize—even people who struggle...
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What Does It Take to Win the Super Bowl on Social Media?
Advertisers once again are bringing out all the digital bells and whistles for the Super Bowl, the biggest marketing event of the year. But after last year's Samsung-powered selfie with Ellen...
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Ad of the Day: Gatorade Celebrates 50 Years in Style With 50 Iconic Sports...
To celebrate its 50th anniversary in 2015, Gatorade put together quite the impressive highlight reel, featuring 50 memorable sports moments from the past half-century—all in 60 seconds. The spot, from...
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Ad of the Day: Lunatic Daredevil's Stunts Go Hilariously Wrong in This Fun...
Let's kick it and rip it. Woo!" Say hello to Captain Risky, the freakishly foolhardy daredevil who stars in 303Lowe's superbly silly campaign for Australian insurance company Budget Direct. And, oh...
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Your First Ikea Commercial of 2015 Is Strange, Soaring and Really Quite Lovely
Ikea's list of 2014 advertising triumphs is endless: the horny chairs for Valentine's Day; the awesome RGB billboard; the whirling-kitchen ad; the ethereal ode to sleep for Ikea beds; the...
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Newcastle Begins Ambush of This Year's Super Bowl by Crashing the Doritos...
You might remember Newcastle Brown Ale's antics around last year's Super Bowl—a little stunt from Droga5 called "If We Made It" that imagined what a Newcastle Super Bowl ad might have looked like if...
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Here Are the Funniest, Quirkiest Ads You'll See About Having Your Home Invaded
Kwikset, the keyless entry and re-keying company, unlocks the humor of home invasions in these amusing, mildly edgy tales of suburban paranoia to promote its SmartKey technology. The ads, running...
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Ad of the Day: Erotic Shop Fits Every Visual Metaphor for Sex Into 60 Seconds...
It's not easy to advertise X-rated products in a PG way. But Jung von Matt/Elbe does so in outlandish style with this spot for a German erotic retailer. Visual metaphors for sex are a comedy staple,...
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Ad of the Day: NHL Pros Surprise Sled Hockey Players for Gatorade
For anyone who thinks playing ice hockey strapped into a sled is easier than playing it standing up, Gatorade would like to set the record straight. Last August, the sports brand (with help from TBWA...
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Ads Show How Cats Just Absolutely Destroy Bags of Temptations Treats in a...
It's rare for a brand to base an ad campaign around photographs of the product after it's been completely torn up and clawed and chewed to pieces and is looking like hell. Temptations cat treats is...
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Was McDonald's 'Signs' Ad on the Golden Globes Inspiring or Abominable?
McDonald's really wants people to think it cares about community. But go figure, not everyone is convinced. The brand's new ad from Leo Burnett, which aired Sunday during NFL games and on the Golden...
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Ad of the Day: Adidas Relaunches Superstar Shoe With Non-Superstars David...
David Beckham, Rita Ora, Pharrell Williams and Damian Lillard are not superstars. Or at least, that's what they'll tell you in this dramatic new "#OriginalSuperstars" spot for Adidas. Johannes...
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Aubrey Plaza and Newcastle Want a Ton of Small Brands to Buy a Super Bowl Ad...
Newcastle Brown Ale keeps finding new and interesting ways not to appear on the Super Bowl. This year it's already tried crashing the Doritos contest (sort of). And now it's gotten Aubrey Plaza on...
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Take a Video Tour of Droga5's Offices, Easily the Coolest on Wall Street
Recently, publishers started ditching their swanky Midtown New York offices for more cost-effective downtown digs. Now, it seems there's another shift happening as creative agencies join the...
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