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Mr. Peanut, Motivational Speaker, Wants You to Respect the Nuts
Planters has reinvented Mr. Peanut yet again, this time as a motivational speakerāvoiced by Bill Hader, no lessāwho seems strangely obsessed with the magical power of his nuts. Each video spot in the...
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Fiber One Helps Bring 'Total Eclipse' Back With a Vengeance
Who can argue that bombastic 1980s power ballad "Total Eclipse of the Heart" isn't the single greatest piece of music in human history? That's right: no one. Its appearance in a MasterCard spot a...
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Kraft's Zesty Guy Returns to Sell More Dressing by Undressing
Kraft is bringing back the Zesty Guy for a new series of print ads, despite (or more likely because of) the backlash the brand received last time around from conservative protest group One Million...
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Coke Wants You to Live Like Grandpa, You Self-Destructive Slob
Your grandpa was a svelte boss. You, by comparison, are a junk-gobbling slob, according to a slick new split-screen ad for Coca-Cola from agency David in Buenos Aires. The spot, part of a larger...
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Creative Agencies Are Experiencing Super-High CEO Turnover
Creative agency execs are dizzy from the churn of CEOs over the past 12 months with the appointment of eight new chiefs for New York and North Americaāand more changes on the way. Beyond ongoing...
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Ad of the Day: Happiness Is Movement and Vice Versa in Johnny Kelly's Coke Film
How do you butter people up to the idea that Coca-Cola is pro-health? Not with a starchy educational film. You hire the director of one of the most beloved ads of recent years to create another...
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Mountain Dew's Exquisite 'Living Portraits' Show Brand's Endorsers in All...
Mountain Dew's "Living Portraits" series is one of the most innovative and intricate short-form campaigns of the year. Who'd've thunk it, especially after the brand's high-profile ad missteps a few...
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Arian Foster and Marshawn Lynch Play Their Own Fathers in Hilarious Ad for...
EA Sports goes back to the future with this dumb-in-a-funny-way spot by ad agency Heat for Madden 25. In the '80s, we're told, two guys playing an early version of the football video game decided to...
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How Jason Sudeikis Learned to Love the Other Football for NBC Sports
IDEA: Marketers and broadcasters have tried to sell U.S. audiences on footballāi.e., the global, non-American kindāsince before PelĆ© laced up his boots for the New York Cosmos. Now it's NBC Sports'...
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Baby Cop Chases Down Runaway Vacuum Cleaner in Samsung Ad
Officer Baby says, "Put your hands against the waaaah!" Samsung invents the mustachioed-baby-plays-cop-and-chases-a-vacuum-cleaner trope with this spot by The Viral Factory in London. Thankfully, the...
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Ad of the Day: Southern Comfort Stumbles Upon the Genius of Its Karate Man
Southern Comfort is keeping things weird and hypnotizing with its latest work from Wieden + Kennedy in New York. Just try to take your eyes off the brand's current, silent pitchmanālast seen in June...
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Chrissy Teigen Surprised by Giant Waterfall of Skittles at Photo Shoot
Chrissy Teigen, whom you may remember from her Sports Illustrated and Maxim appearances, was surprised by a Skittles waterfall during a recent photo shoot that was actually an ad stunt by Olson. It's...
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Barry Sanders Disappears Once Again in Pepsi MAX Ad Tied to Madden NFL 25
Barry Sanders has always been good at the vanishing act. He did it most famously in 1999 by retiring from the NFL at age 30, when he was just 1,457 yards short of the league rushing record. He does it...
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Design Firm Gets Real With Orange Is the New Black's Great Opening Credits
Dozens of women are featured in the captivating, Regina Spektor-driven opening credits for Netflix's Orange Is the New Blackābut none of them are in the show itself. As Fast Company's Co.Design blog...
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Ad of the Day: Nike Tests Your Limits as It Redefines 'Just Do It' at 25
Kids, try this at home! Run a marathon! Punch a professional MMA fighter! Humiliate the local street-basketball star! Ride an electric bull in the back of a moving pickup truck! Tell them Nike told...
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A Creative Agency That Applies Political Tactics to Brands
SpecsWho Front, l.-r.: partners Rebecca Matovic, Kate Rothen; chief creative officer and partner Bobby Hershfield. Rear, l.-r.: founding partners Rob Shepardson, Lenny Stern, Mark Kaminsky; partner and...
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Why Do Ireland Tourism Ads Always Show Castles?
For the record, the Republic of Ireland boasts 516 castles. Just hold that thought for now. In the wide world of travel marketing, national tourism offices have their work cut out for them. Sometimes...
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Jersey Shore Star Shows Off His Package (of Mascara) in Cosmetics Spot
Vinny Guadagnino of Jersey Shore stars as a well-endowed yoga hunk in this decidedly unique Benefit Cosmetics spot for They're Real! mascara. The ad opens to hunky dude ogling, which is oh so trendy...
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Belize Tourism Makes Most of Country's Unflattering Mention on Breaking Bad
Taking "a trip to Belize" doesn't sound fun, at least the way the phrase was used on Breaking Bad last Sunday. But the small Central American country took the reference in stride and is out to prove...
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Apple and Samsung Users Remain Violent Half-wits in Latest Ad for Windows Phone
There isn't a public event that Apple and Samsung users can't spoil by fighting with each other, according to Crispin Porter + Bogusky's hyperbolic but still amusing campaign for the Windows...
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