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'15 Sounds Nice?' Nike Golf Has Some Fun With 14-Time Major Winner Tiger Woods
Tiger Woods has been having a rough time for about half a decade. He's been stuck on 14 major championships since 2008, but it's good to know he can poke a little fun at himself. Tiger gives his...
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Jose Cuervo Mixes a Margarita in Space and Parachutes It Back to Earth
Brands are obsessed with space, getting to space, and anything that's been to space. This week, it was Jose Cuervo's chance to boldly go where no tequila brand had gone before—and hopefully make it...
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Gripping Powerade Spot With Derrick Rose Includes First Ad Narration by Tupac...
In this inspirational ad from Wieden + Kennedy for Powerade, a boy who represents a young Derrick Rose rides through the south side of Chicago to a voiceover by Tupac Shakur—the late rapper's...
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Watch This Ad Carefully, and You'll Be Transfixed by the Car Sitting Quietly...
The Skoda Fabia is a pretty special car. Just park it on the street and see what happens. It's way more attention getting than you think. A very clever ad by AIS London and MindsEye director Luke...
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Ad of the Day: Geico Makes Clever Pre-Roll Ads That Are Basically Unskippable
Viewership rates for YouTube preroll ads are generally abysmal. According to some research, 94 percent of preroll gets skipped immediately after the first five seconds (which are unskippable). And in...
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Agency Rigs Its Office to Count Everything That Goes On in Excruciating Detail
Do you love numbers? Not as much as Sid Lee does. The agency's Paris office is channeling Count von Count with a side project in which it set up digital sensors to count everything that goes on—how...
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Jeff Goldblum Is a Loony Futurist in RPA's New Ads for Apartments.com
Jeff Goldblum, who's enjoying something of a renaissance as a pitchman, has scored another gig in a peculiar role as a futurist for Apartments.com—helping to introduce the company's advanced, perhaps...
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Mentos Pack a Seriously Fresh Punch in This Hilarious Ad With a Perfect Twist...
This ad from BBH London for Mentos NOWMints is amazingly funny—perfectly paced, surprising, silly, and close enough to making sense that it actually serves the brand, especially because it's so...
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Ad of the Day: This Beautiful Ad Council PSA Reminds Us We're All Human...
Prepare to feel all of the feels—and have a box of tissues nearby—as you watch this PSA about bias and diversity from the Ad Council. The poignant three-minute spot, for the "Love Has No Labels"...
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Here's What Would Happen If Ad Agencies Hired Drones as Employees
Sure, drones are almost taking people's heads off at TGI Friday's. But they can be loyal and useful airborne employees for brave ad agencies willing to embrace the future. Or maybe they'll just wreak...
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Oreo Gets 10 Artists to Produce Beautifully Dreamy Outdoor Illustrations
The "Play with OREO" campaign, which launched in January, continues this month with a lovely new set of out-of-home ads featuring groovy illustrations from 10 artists. The artists were given words to...
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There's No Wrong Way to Ride a Harley in New 'Roll Your Own' Campaign
Harley-Davidson has always celebrated the individuality of the rider, and the motorcycle brand cranks that up in new ads from agency Wolfes LLC with theme "Roll Your Own." And the work tries to break...
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Ad of the Day: Tinder Plus Takes a Girl on Wild Adventures in Love, Sex and...
Monday's release of Tinder Plus, the paid version of the popular dating app, was met with a certain amount of consternation, particularly among elderly users over 30. But this 90-second spot for the...
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Delta Feels a Road Warrior's Pain in Charming Ad About the Most Grueling of...
Traveling constantly for work can suck, and Delta wants you to know it understands. A new ad from Wieden + Kennedy New York tackles that familiar trope, as a drone of a man trudges through relatable...
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Plastic Bottles Dream of Thrilling Future Lives in Keep America Beautiful's...
Every plastic bottle in your bathroom dreams of a better life. At least, they do in Keep America Beautiful's new recycling ads from Pereira & O'Dell. The next phrase of the "I Want to Be Recycled"...
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Agency Allegedly Wins Vans Project. Or Not. Just Stop Asking Questions, Please
Agencies like to trumpet their account wins in breathless emails, but here's a press release that plays things closer to the vest. It seems Catch New York has been hired by Vans for an "extra super...
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Jägermeister Takes Handcrafted to Next Level With Three Incredible Wooden...
We've seen plenty of ad campaigns that have handcrafted elements meant to evoke some handcrafted aspect of the product. (Patron tequila's ads from 2013 were particularly lovely.) But Deutsch New York...
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The Bruised Woman on This Billboard Heals Faster as More Passersby Look at Her
Here's an interesting use of facial recognition technology on billboards—to do something a little more inspiring than target you with the right products. To coincide with International Women's Day...
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Ad of the Day: Air France Takes You Inside the Dreamiest Airplane Cabin Ever
Air France embarks on a lavish flight of fantasy in this trippy 45-second global commercial by BETC Paris. Directed by film collective We Are From LA (which also directed Pharrell's "24 Hours of...
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Salvation Army Turns #TheDress Into a Powerful Domestic Violence Ad
You thought the dust had settled on #TheDress. But today, The Salvation Army in South Africa released what just might be the most harrowing take on the viral phenomenon—in the form of a domestic abuse...
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