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Manny Pacquiao Wonders If Mayweather Fight Is On, or If It's All Just a Foot...
Foot Locker is happy it can finally celebrate the upcoming Floyd Mayweather vs. Manny Pacquiao fight—for real. Last fall, the shoe store released a commercial in which Pacquiao thought Mayweather had...
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Hallmark's Mother's Day Ads Are Shockingly Edgy. Just Kidding, They're...
Adland's trend toward weepy gratitude continues, just in time for Mother's Day, as Hallmark rolls out a series of videos from Leo Burnett in which people express love and appreciation for their moms....
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These New Orleans Tourism Ads Are Good Fun, but It's the Voiceover That's...
The best marketing embodies, rather than just projects, the message it's trying to deliver. And 360i's new tourism campaign for New Orleans is a good example of that. Three TV spots all use the same...
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Guy Proposes to His Girlfriend Using a Skyscraper and a Million Post-it Notes
There's a famous scene in Sleepless in Seattle where Meg Ryan's character looks out the window and sees the Empire State Building all lit up with a heart in the windows, setting unrealistic...
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McDonald's Updates Its Famously Minimalist Ads in France to Include Emojis
McDonald's in France makes some of the most spare, striking outdoor ads anywhere. For the past couple of years, the OOH ads have shown just the menu items, with almost no branding at all—first in...
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Anti-Littering Campaign Uses DNA to Identify Litterbugs and Put Their Faces...
Thinking of littering in Hong Kong? You could soon be a poster child for the problem. A remarkable campaign from Ogilvy & Mather takes DNA from trash on the ground and uses Snapshot DNA...
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This Branding Agency Embraces Absurd Concepts to Get That Viral Video
SpecsWho (L. to r.) Co-founders Tim Staples, Nick Reed and Cameron ManwaringWhat Video marketing agencyWhere Los Angeles and Provo, Utah It's well-known that animals are one of the hardest subjects to...
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Ad of the Day: Coca-Cola Embraces the Fist Bump and Gets Serious About True...
Coca-Cola has embraced a useful visual shorthand for friendship—the fist bump—in its new marketing in Latin America. But that's just the beginning of a campaign that talks frankly to teens about...
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Storage Company Unpacks a Surprise Viral Hit About Preparing for Parenthood
Extra Space Storage—which offers storage space for your old drum set and boxes of Beanie Babies, not your digital files—created this ad, believe it or not, about the joys and woes of parenting. In "10...
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VW's Passat Clean Diesel Will Keep You, and Your Horrible Boys, Out of Gas...
Is this any way to celebrate Mother's Day? A trio of unholy terrors—pre-pubescent boys, presumably brothers—wreak havoc in a gas-station convenience store in "Mom," an amusing Volkswagen spot from...
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Sad, Powerful Ad for Gay Marriage Shows You Wedding Memories That Were Never...
A wedding day is among the happiest moments in a person's life, a milestone to look back on for years to come—which makes it all the more strange that people are still denied the right just because...
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This Folk Song About Severed Fingers Is Actually a Gun Violence PSA for...
Grey New York makes a ton of gun violence PSAs—from the famously brutal (and award-winning) "Ed" spot in 2013 to this year's stunt in which it opened a gun store in the middle of New York City. But...
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Brewer Replaces Athletes' Missing Teeth With Implants That Double as Bottle...
Call it branded oral surgery. In a ridiculous, hilarious and, yes, very real campaign from Ogilvy Argentina, Salta beer has designed tooth implants for the country's rugby players who have lost teeth...
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Ad of the Day: Prudential Visits Madagascar's Fishermen for This Gorgeous,...
Consistency—supposedly the hobgoblin of small minds—might seem like an unlikely driver for evocative brand storytelling. Yet, Lowe Cape Town and Prudential South Africa have created memorable, moving...
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Ingenious 'Fatal Car Crash' Video on YouTube Shows an Accident Only If You...
It's best to go slow, even on YouTube. BBDO Russia uses the YouTube interface brilliantly for the video below, which purports to show dash-cam footage of a fatal accident. (Such videos are popular on...
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Here's the Story Behind Those Idiotic 'Plastique' High-End Plastic Pants
Maybe you saw the billboard, or the documentary about Frank La Rant, or the lookbook. If so, you were probably disappointed to learn that Plastique, the high-end plastic pants supposedly designed by...
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Warren Buffett Played a Classic Coke Jingle on the Ukelele for the Company's...
Warren Buffett is known for many things, but singing hasn't been one of them—until now. Buffett played "I'd Like to Buy the World a Coke" on a custom ukulele (presented to him recently by Wieden +...
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Powerade's Fun 'Workout Billboards' Will Really Make You Sweat
Billboards don't usually ask a lot of you, beyond a cursory glance. But these Powerade boards from Ogilvy Berlin put you right to work. They're more like exercise installations than billboards. One of...
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Ad of the Day: Dick's Sporting Goods Goes the Extra Mile in Its First...
Athletic women are increasingly wearing workout gear as everyday fashion. And so are women who never go near a gym—giving rise to the "Athleisure" fashion trend. And with women's activewear booming,...
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Quiksilver Is Now Making Business Suits That Double as Wetsuits
Surf's up—so let's suit up business-style and catch a wave! That's the thrust of a new project by TBWA\Hakuhodo and Quiksilver, which have teamed up to introduce True Wetsuits in Japan. These...
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