Clik here to view.
Kraft Invents a Past That Never Existed for 'New-stalgic' Mac & Cheese Flavors
Here's a fun bit of false advertising from Crispin Porter + Bogusky for Kraft Mac & Cheese. After 75 years, the brand is adding four new flavors: Garlic & Herb Alfredo, Buffalo Cheddar, Three...
View ArticleClik here to view.
A Stylish New Magazine Mixes Food and Fashion
SpecsWho Editorial director Kerry Diamond (l.) and creative director Claudia WuWhat Niche food magazineWhere New York offices Food and fashion haven’t always had the best of relationships. But these...
View ArticleClik here to view.
Ad of the Day: Jean-Claude Van Damme Weirdly Keeps the Beat for Go Daddy
Over the years, Go Daddy has developed a reputation for raising eyebrows with provocative ads starring very voluptuous women wearing very little clothing. The Web-hosting company's latest effort might...
View ArticleClik here to view.
If You Love Animals, You're Really Going to Love Petco's New Commercial
There's two ways to go with animal ads: funny and poignant. Understandably, most choose the former—animals, after all, can be pretty damn funny. But the poignant ads, when done well, can get even more...
View ArticleClik here to view.
Dodge Goes From Zero to 100 in W+K's Latest Comical Dart Spot
Dodge Dart hits the bull's-eye with this spot from Wieden + Kennedy and Caviar director Keith Schofield that demonstrates how to make the vehicle in "100 Easy Steps." "Step 1: Study the competition,"...
View ArticleClik here to view.
Ad of the Day: Aaron Rodgers Is Hounded by 'Da Bears' Fans for State Farm
DDB Chicago's latest Aaron Rodgers ad for State Farm begs a timely question: Are Cheeseheads more hard-core football fans than Brateaters? Both camps appear in the ad, which takes place on a plane....
View ArticleClik here to view.
Are You Ready for Some Freakball? DirecTV Tells Tall Tales in Ads From Grey
DirecTV's NFL Sunday Ticket, which offers every game live on any digital device, turns average Joes into "the world's most powerful fans" in three goofy spots from Grey. These godlike guys grow...
View ArticleOMD to Host First Upfront-like Session for Branded Content Projects
Media powerhouse OMD will bring big money and big ideas together in a first-of-its kind Hollywood event this week that will put deep-pocketed advertisers directly in touch with cutting-edge content...
View ArticleClik here to view.
From Virgil to John Cusack, Building the Modern Chevy Silverado Commercial
IDEA: This isn't your father's pickup truck. But then, you're not your father. "These guys are much more involved in their children's lives than their fathers were," Leo Burnett strategist Matt...
View ArticleClik here to view.
Don't Mind the Freaky Glowing Cloud in RPA's Lobby. It's Just Listening to...
Ad agency RPA in Santa Monica, Calif., suddenly has quite the conversation starter in its lobby: a data-driven light sculpture called The Listening Cloud that visualizes social-media conversation...
View ArticleClik here to view.
Ad of the Day: GE's Latest Brilliant Machine Is a Very Familiar DeLorean
General Electric's technology is making time travel easier. Kind of. Not really. Still, that hasn't stopped the brand from making a new ad based on Back to the Future. The spot, from BBDO in New York,...
View ArticleClik here to view.
Mini Flashes Personalized Billboard Messages at Drivers of Its Vehicles
I sometimes think billboards are watching, beaming out messages meant just for me. Then I get back on my meds, and everything seems fine. Anyway, BMW's Mini, as part of its "Not Normal" campaign,...
View ArticleClik here to view.
Ad for the 9/11 Memorial Encourages You to 'Take a Day to Remember'
Robert De Niro narrates this new spot for the National September 11 Memorial & Museum, encouraging viewers to "take a day to remember" that morning 12 years ago, when thousands of men and women...
View ArticleClik here to view.
Ad of the Day: Troubled Folks Look on the Bright Side in Geico's Loony New Spots
I just want to point out that these (largely excellent) new ads from Geico point up something that many critics have observed about advertising and media in general: The suburban housewives checking...
View ArticleClik here to view.
Ad of the Day: Chipotle Makes Magic Yet Again With Fiona Apple and a Dark...
Fiona Apple, CAA Marketing and the Oscar-winning animators at Moonbot Studios prove to be impressive collaborators as Chipotle takes the formula that worked so well two years ago—celebrity cover of a...
View ArticleClik here to view.
SportsCenter Ad Discovers Secret to Rafael Nadal's Success With the Ladies
Fresh from his U.S. Open triumph, Rafael Nadal comes on like the candy man in ESPN's latest tongue-in-cheek SportsCenter spot from Wieden + Kennedy in New York. Network personalities John Anderson and...
View ArticleClik here to view.
BETC and Canal+ Satisfy Your Craving for More Dwarf Clowns in Advertising
BETC and Canal+ together produced one of the most beloved ads of recent years in "The Bear," a hilarious and impeccably produced spot that won the Film Craft Grand Prix at Cannes in 2012. The French...
View ArticleClik here to view.
Shop at Burlington, and Never Awkwardly Discuss Your Fashion Sense in Public...
After years of the hard sell, some regional and national retailers are actually trying to build brands. Last month, Men's Warehouse jettisoned its bearded chairman from its advertising (after...
View ArticleClik here to view.
Buy the Guardian and Observer, or Your Weekend Will Be a Complete Disaster
BBH London expands its "We Own the Weekend" campaign for the Guardian and Observer's Saturday and Sunday newspapers with a pair of dark-humored spots that focus on the "Tech Monthly" and "Cook"...
View ArticleClik here to view.
Ad of the Day: Axe Gets Educational With Hair Tutorials for Men
Over the years, Axe has been telling men around the world that smelling a certain way (namely, like a hormone-addled teenage boy doused in pungent drugstore body spray) is a surefire way to attract...
View Article
