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Drunkenly Claw Your Next Artistic Masterpiece on a Scratchable Bottle From...
Based on the insight that people enjoy scratching the necks of beer bottles (who knew?), BBDO created a bottle for Beck's Germany that lets drinkers scratch whole designs into the packaging. The...
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Leo Burnett Created Bus Tickets in Sri Lanka That Double as Tiny Bars of Soap
To demonstrate its commitment to improving healthcare throughout Sri Lanka, Asiri Hospital Group and Leo Burnett created the first-ever bus ticket made of soap. Crowded buses are notorious hotbeds for...
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This Mysterious, Black Print Ad Can Only Be Read by Shining a Light Behind It
SABMiller positions its Abraxas beer as an "equinoctial brew for the chosen few." It is made just twice a year, and is pitched as the beverage of choice for "restless minds who live to solve enigmas."...
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L.A. Band Posts Its New Single Online, but Only When Uber Surge Pricing Is in...
Los Angeles band YACHT is creating its own kind of "traffic jam" this week by making its new single, "L.A. Plays Itself," available for streaming online—but only when Uber surge pricing is in effect...
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Pepsi and BBDO New York Rekindle Relationship 7 Years After Their Big Breakup
Seven years after a painful breakup, Pepsi and longtime agency BBDO New York have rekindled their relationship. For nearly 50 years, the two had maintained one of advertising's most high-profile...
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Ad of the Day: W+K's Grand New Delta Spot Is Very Poetic, and a Bit Unsettling
This new Delta commercial from Wieden + Kennedy in New York spends 45 of its 60 seconds staring at the ground, yet it's the most high-concept airline ad in a while. It's also either quite inspiring or...
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Is This Lovely 2-Minute Spot the Most Relaxing TV Commercial Ever?
Viewers tuning in to a number of Sky channels in the U.K. this week will see a very strange sight indeed—a two-minute commercial in which almost nothing happens, and there's no voiceover, no people...
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David LaChapelle Gives Makeup the Willy Wonka Treatment in Ads for Ulta Beauty
Ulta Beauty is more than a chain that sells beauty products. It's a playground brimming with delight and surprise, a shopping experience that will make you feel like a kid in a candy store. Really!...
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These Cinematic AAA Spots Focus on Brand's Insurance Plans Instead of...
In a new campaign for AAA, San Francisco agency Muh-tay-zik | Hof-fer tries to "re-imagine" the venerable American brand by focusing on how its insurance offerings—not just its roadside...
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The Superstar Creative Who Was Supposed to Lead Goodby Silverstein Is Leaving...
Just over four months after being promoted and identified as part of the next generation of leadership for Goodby Silverstein & Partners, executive creative director Eric Kallman is leaving the...
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Ready to Shake a Ton of Hands at Advertising Week? Try This Handshake Tester...
Death grip or clammy clasp? Minneapolis agency Colle+McVoy often creates a special app for Advertising Week, and this year's is designed to help you with a fundamental networking task—the simple act...
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Ad of the Day: This Magazine Cleverly Hid a Dark Message in a Tour of a...
Home magazine is one of New Zealand's premier architecture, design and interiors titles, publishing, in its own words, "lavish spreads of inspiring homes, as well as the latest restaurants, art,...
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Nike Salutes the Last-Place Marathon Finisher in Ad That's Like a Sequel to...
Nike has assembled the same creative partners behind the famous 2012 "Jogger" spot—ad agency Wieden + Kennedy and Park Pictures director Lance Acord—for its latest running ad, which makes a very...
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Ad of the Day: This Space Mission Shows Everything Wrong With Advertising Today
What better way to kick off Advertising Week that with the ultimate brand fail? The brand this time is AstroBoost, an energy drink you've probably never heard of (for reasons that will soon become...
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Ricky Gervais Is Back as the World's Most Contemptuous Pitchman for Optus
Australian broadband and cable company Optus has brought back Ricky Gervais for two more ads in which he absolutely, positively couldn't give a damn about what he's pitching. That's the plot of the...
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Danny Trejo Is a Prison Dog in This Zany PSA for Friends of Animals
If you ever wondered whether Danny Trejo could successfully pull off a role dressed as a floppy-eared mutt, you can rest easily at last. The dude from Breaking Bad and Machete delivers a memorable...
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Barton F. Graf's First Campaign for Bai Drinks Makes No Sense, Just Like the...
Barton F. Graf 9000 dives into absolute nonsense, quite literally, in its first campaign for Bai, an independent maker of low-calorie health beverages. Three comical spots play off the fact that Bai...
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AT&T's New 'It Can Wait' Ad Tells the Quietly Tragic Story of a Would-Be...
"Fletcher's Drive" is the latest entry in AT&T's "It Can Wait" campaign, which warns against texting, web-surfing, emailing and other forms of potentially dangerous smartphone use while driving....
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Grey Picks Creative Who Worked on Taco Bell and Old Spice to Lead Its Volvo...
Grey, which the Cannes organization just named as its 2015 North American Agency of the Year, has signed a new executive creative director to lead its Volvo account in New York. Matt O'Rourke joins...
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How Dunkin' Donuts and Airbnb Are Turning Google Searches Into Experiences in...
Getting coffee and seeing a few sights are on the list of most Advertising Week attendees from out of town. And Dunkin' Donuts and Airbnb are ready to provide both with Google campaigns they're...
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