The IPG Mediabrands division of Interpublic Group has promoted Chad Stoller to the newly created role of evp, global innovation director.
Stoller has been with the IPG media network for five years, serving as managing partner of its Media Lab, helping it develop from a Los Angeles-based research unit into a crucial part of the larger network while also leading the holding company's investments in such third-party platforms as Kiip, Samba, Placed and AdStruc that now play a significant role in its operations.
The promotion gives Stoller greater influence to drive such progress on a global level for IPG agencies. According to the network, he will aim to identify new and emerging technologies and integrate them into the suite of services already offered to clients by IPG's media shops.
"Chad is a natural at identifying and applying tomorrow's technologies and trends that will impact our clients' businesses today," said IPG Mediabrands global CEO Henry Tajer. "This role gives him the runway to do what he's done so brilliantly at the Lab across our global business units."
Speaking about his new role, Stoller said IPG "is committed to changing the industry."
"To do this, our network is not only providing clients with the insights and technologies that will shape clients' marketing plans but with the leadership and actionable strategies to make them real," he said.
Prior to joining IPG Media Lab in 2011, Stoller spent two years as executive vp of digital strategy at BBDO New York and nearly three years as executive director of emerging platforms at Omnicom's Organic. Earlier in his career, he co-founded the branding agency Surge Interactive, which was acquired by IPG in 2001.
In the new role, Stoller will report to John Sintras, president of business development and product innovation for IPG Mediabrands.