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How Do You Get Bros to Drink Rosé Wine? Package It Like It's Beer
Rosé is great in giant bottles on the Carlton Terrace. But what if you're one of those average bros who's taken a liking to the pink stuff, which some have even taken to calling "brosé"? It's better...
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Forget the Ball Drop. Corona Is Organizing a Lime Drop at 5:55 p.m. for Cinco...
As completely invented, marketing-driven rituals go, Corona Extra has a fun one on its hands with the #LimeDrop, a campaign the Mexican brewer is running across social media for Cinco de Mayo. R/GA...
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The Fish at This Grocery Store Are So Fresh, They're Still Rattling Around in...
Nothing says fresh fish quite like the anguished death spasms they exhibit upon being caught, which Y&R Poland recently simulated in amusing fashion for a grocery-store prank. The agency, working...
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Ad of the Day: Harvey Nichols Makes Over a Few Great Men Not Known for Their...
We used to joke that equality will finally be achieved when men are given as much shit for their looks as women. Good news! Evidence suggests we've finally made it—or we're damn close, anyway. Harvey...
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Pedigree Used Heart Monitors to Show Exactly How in Sync Dogs and Their...
Puppies. They're like nature's Xanax. In "Hearts Aligned," a sweet new Australian campaign from pet food Pedigree, agency Clemenger BBDO ran an experiment that measured the heart rates of dogs and...
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FCB Names New Global CMO Following Clorox Win
FCB has promoted Chris Shumaker from North American chief marketing officer to global CMO following its recent win in the Clorox creative review. Shumaker's promotion follows a year in which he helped...
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Addicts Trying to Get Dry or Clean Get a Fresh Start With Free Clothes From...
One person's waste is another's treasure. In partnership with Action on Addiction, Leo Burnett London is putting that little chestnut to work with "The Dry/Clean Initiative," a program that helps...
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Love Cards Against Humanity and Hating on Donald Trump? Have We Got the Game...
The Sid Lee Collective, an agency incubator for Sid Lee's non-commercial creative projects, took a few choice Donald Trump quotes and transformed them into an unofficial Cards Against Humanity...
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Ad of the Day: Campaign for Mike's Harder Isn't Very Subtle About the Racy...
Don't go soft—get some balls. When the product name is Mike's Harder and the target is millennial men, it's impossible not to bust out the dick jokes. Why fight it? It's the low-hanging fruit, so to...
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CP+B Veterans Launch New Miami-Based Agency Markham & Stein
Despite talk of the end of the advertising agency business model, former CP+B executives Jeff Steinhour and Markham Cronin think small to mid-sized creative shops can thrive as long as they focus on...
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IPG Mediabrands Names Its First Global Innovation Director
The IPG Mediabrands division of Interpublic Group has promoted Chad Stoller to the newly created role of evp, global innovation director. Stoller has been with the IPG media network for five years,...
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British Girl From Save the Children's Famous PSA Is Now a Refugee in This...
Two years after making one of the most famous PSAs about the Syrian crisis, Save the Children has unleashed a sequel—which follows the girl from the original as she flees the war zone and becomes a...
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Ad of the Day: Samsung's Digital Surfboard Shows Riders Tweets and Sea...
Samsung has created a smart surfboard. The internet-connected sporting gear is the focus of a new ad from Leo Burnett Tailor Made, featuring Brazilian surfer Gabriel Medina. Obligatory footage of...
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Need a Creative Director? You Can 3-D Print This One
It's not enough for Johnnie Ingram to leave his footprint on the ad business. The new creative director at Team One in Los Angeles had himself rendered in 3-D so his friends and former colleagues "can...
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Subaru Goes Stargazing in Dreamy Campaign Made With Canada's Royal...
Twinkle, twinkle, little car. Subaru Canada channels the magical feeling of a night drive beneath celestial lights in a new campaign from Red Urban. Developed with the Royal Astronomical Society of...
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Autotrader Bets on Indie Band Sjowgren in Its Latest Hook for Millennial Car...
In its latest effort to pitch Autotrader to the 18- to 35-year-old crowd, Zambezi casts the online service as a kind of Tinder for millennials looking to hook up with new cars. Our story takes place...
View ArticleDDB's Top Execs Take Us on a Tour of the Agency's 3 U.S. Offices
New York's Madison Avenue is where the advertising business started, and it remains the industry's spiritual home. Among its landmarks is 437 Madison, a modernist tower raised by architect Emery Roth...
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TBWA\Chiat\Day Hires Old Navy's Top Marketer to Lead Its Los Angeles Division
Today, TBWA\Chiat\Day announced it has hired Erin Riley to serve as president of its Los Angeles office. Riley joins the Omnicom network after serving as vp of marketing and brand engagement at San...
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Why Video-Game Stephen Curry Is Thrilled About Real-Life Stephen Curry's MVP...
Something strange happened with Stephen Curry this season—well, stranger than his usual otherworldly feats. The real-life Stephen Curry started playing so ridiculously well that he began to outpace...
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Golden State Warriors Tally Another Win With This Great Branding Work for the...
The Golden State Warriors have got game in the branding world, too. The NBA champions recently hired San Francisco agency Goodby Silverstein & Partners to whip up some cool branding work for the...
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