Team USA continues to have more 2016 medals (75) than any other country at the Summer Olympics in Rio. However, on Monday, the team didn't win any golds. Here's what marketers need to know about the last 24 hours of the Olympics:
U.S. Adds 6 Medals but No Golds on Disappointing Monday
Compared to its first week in the Rio games, Team USA had a disappointing Monday. U.S. gymnast Simone Biles already won three gold medals in the games, but Monday she stumbled and received a bronze. (SB Nation)
Here's the medal leaderboard as it stood going into Tuesday, according to NBC Olympics:
United States: 75
China: 46
Great Britain: 41
Russia: 35
Japan: 27
Shaunae Miller Dives at the Line to Win the 400; Allyson Felix Takes Silver
Allyson Felix was denied the gold in the 400-meter sprint after Shaunae Miller of the Bahamas literally dived across the line to claim victory. Felix, previously the reigning world champion, had tears after the event: "I really wanted it," she said. (USA Today)
Wait, Is Diving Across the Finish Line Even Legal? Yep
Felix's fans were dubious of Miller's decision to throw her body across the 400-meter finish line, but the Olympic rules clearly allow it. In fact, Brazilian runner Joao Vitor de Oliveira did the same move earlier in this year's games to secure a spot in the 110-meter hurdles semifinals. (Vox)
Emma Coburn First U.S. Woman to Win Olympic Steeplechase Medal
Emma Coburn of the U.S. made history Monday when she won the bronze in the 3000-meter steeplechase. Coburn is the first American woman to bring home an Olympics steeplechase medal. (NBC Olympics)
U.S. Women's Field Hockey Team Exits Olympics After Loss To Germany
On Monday, the U.S. women's field hockey team lost to Germany, sending them home after winning against powerhouse teams Argentina and Australia in Rio. After the game, defender Michelle Kasold said on Twitter, "Words may fail me right now. But I cannot explain how grateful I am for this team of fighters. Thanks for making this journey unbelievable!" (NPR)
Here Are the 10 Buzziest Social Media Moments From U.S. Olympians This Past Week
Last week, social media's buzziest moments were generated by gymnast Simone Biles, soccer player Alex Morgan and tennis star Serena Williams. In Week 2, gymnast Aly Raisman rose to the top spot. (Adweek)
Nike Celebrates the 'Iron Nun', an 86-Year-Old Triathlete With God on Her Side
Nike's newest spot, "Unlimited Youth," created by Wieden + Kennedy Portland, features a record-breaking Ironman triathlete—86-year-old Sister Madonna Buder. The campaign is running throughout the Summer Olympics. (Adweek)
Agency CEO's Olympics Video Tweet Gets Taken Down
Deep Focus CEO Ian Schafer earned more than 3,000 retweets on a video he tweeted about Katie Ledecky winning gold by a tremendous margin. The IOC filed a complaint with Twitter, which forwarded the note to Schafer and demanded the content be removed. (Digiday)
Usain Bolt and Simone Biles Deliver Above-Average Ratings for NBC
Even though Usain Bolt of Jamaica retained his title Sunday as fastest men's runner in the world and Simone Biles earned another gold medal, NBC Olympics ratings results were mixed, according to Nielsen. 26.7 million viewers tuned in Sunday, down 15 percent from the same Sunday at the London Olympics in 2012. (Adweek)
Andy Murray Reminds Interviewer That the Williams Sisters Exist
Amid many accusations of sexist undertones in this year's Olympics coverage and commentary, British tennis star Andy Murray scored points with gender equality advocates by correcting a BBC reporter who congratulated him for being the first person to win two tennis golds. "I think Venus and Serena have won about four each," Murray quickly noted. Murray's specific achievement was being the first two win two golds back to back. (Mic)
The 4 Biggest Moments From Olympics Weekend 2
Adweek is tracking the top moments on social media from the 2016 Olympic Games in Rio de Janeiro with the help of 4C. The buzziest moments from the second weekend included Britain winning back-to-back gold medals and Usain Bolt winning his third consecutive gold medal.(Adweek)
Coca-Cola's Olympic Marketing Director on Marketing at the 2016 Games
Coca-Cola has been busy throughout the 2016 Olympic Games focusing on its #ThatsGold campaign, which focuses on "gold moments" created around the Games. The brand has taken advantage of the venues, the sports, the athletes, and has even held mini events across Brazil before the Olympic games. (Chief Marketer)