Clik here to view.
Bubba Watson's Jetpack: The Story Behind Oakley's Latest Insane Golfing Vehicle
At the Olympics, golfer Bubba Watson will be walking the course like everyone else. But don't be surprised if someone asks him about his insane jetpack golf cart. That's because the colorful...
View ArticleClik here to view.
Olympic Roundup: Carmelo Anthony Shatters a U.S. Record
Team USA once again had a great night in Rio, staying on top in the medal count (now 32). Here are the most important stories for marketers to know about the last 24 hours of the Olympics:Medal Count:...
View ArticleClik here to view.
Study Finds Most Women in Advertising Have Experienced Sexual Harassment and...
Today the 4A's released the initial findings of a yearlong research initiative designed to learn more about the experiences of women and other diverse professionals working in the advertising...
View ArticleClik here to view.
Olympic Roundup: Team USA's 2 Stellar Simones (Manuel and Biles) Make History
The U.S. gymnastics and swimming teams were on fire again during Day 6 of the Olympics in Rio, helping Team USA continue to stay ahead in the medal count (now 38). Here's what marketers need to know...
View ArticleClik here to view.
This Explosively Bizarre Ramen Ad Is Packed With a Japan's Worth of Viral...
Taiyo Kikaku's TOKYO division made a video for Nissin Chikin ramen that appropriates a dizzying array of Japanese ad...
View ArticleClik here to view.
Olympic Roundup: Michael Phelps 'Not Coming Back in 4 Years'
Friday Michael Phelps put an end to any speculation that he will return to the Olympic games in four years, and Katie Ledecky smashed her own world record for the 800-meter freestyle. The U.S....
View ArticleClik here to view.
Olympic Roundup: U.S. Reaches 1,000th Summer Olympics Gold
Saturday Michael Phelps finished his last competition at the Summer Olympics in Rio—and his career—with a gold medal, and Simone Manuel gave the U.S. its 1,000th Summer Olympic gold medal. The U.S. is...
View ArticleClik here to view.
Olympic Roundup: Usain Bolt Dominates His Third Consecutive Games
Coming out of the weekend, Team USA continues to have more 2016 medals (69) than any other country at the Summer Olympics in Rio. Here's what marketers need to know about the last 24 hours of the...
View ArticleClik here to view.
Olympic Roundup: For 24 Hours, Team USA Was Denied Every Chance at Gold
Team USA continues to have more 2016 medals (75) than any other country at the Summer Olympics in Rio. However, on Monday, the team didn't win any golds. Here's what marketers need to know about the...
View ArticleClik here to view.
Olympic Roundup: After One-Day Slump, Team USA Bounces Back to Gold
Team USA continues to have more 2016 medals (84) than any other country at the Summer Olympics in Rio, and the country quickly broke its one-day gold drought. Here's what marketers need to know about...
View ArticleClik here to view.
In Its First Global Campaign, Uniqlo Ponders Why We Get Dressed Every Day
"Every day we get dressed ... but why?" That's the question that opens "Why Do We Get Dressed?" for Uniqlo Lifewear. Created by Droga5 New York, the brand's first-ever global campaign features a man...
View ArticleClik here to view.
The Agency Review Frenzy Shows No Sign of Stopping. Here's Who's Winning
Last year's unprecedented string of Mediapalooza agency reviews involving some of the world's biggest advertisers (Coca-Cola, Walmart, P&G, etc.) was not an aberration. According to a new report...
View ArticleClik here to view.
Olympic Roundup: U.S. Women Sweep 100-Meter Hurdles, Bolt's Bromance Blooms
Team USA women's track stars had an outstanding night Wednesday, sweeping the gold, silver and bronze in in the 100-meter hurdles. Team USA continues to have more 2016 medals (93) than any other...
View ArticleClik here to view.
These Brilliant U.K. Posters Ask Pokemon Go Players to Help Find Missing Persons
British nonprofit Missing People wants some of the millions of Pokemon Go players traipsing the country to be on the look out for something other than cartoon creatures: actual humans. An outdoor...
View ArticleClik here to view.
Olympic Roundup: Team USA Now Has 100 Medals
Team USA reached 100 medals at the Summer Olympics in Rio on Thursday, keeping the nation atop the medal count. Here's what marketers need to know about the last 24 hours of the Olympics:United States...
View ArticleClik here to view.
Olympic Roundup: U.S. Women Win Relay Gold, as Men Appeal Disqualification
Team USA reached 105 medals at the Summer Olympics in Rio on Friday, keeping the nation atop the medal count. Here's what marketers need to know about the last 24 hours of the Olympics:Team USA Now 40...
View ArticleClik here to view.
Annie's Homegrown Sets Bunnies Loose in a Grocery Store for Shamelessly Cute Ad
Annie's Homegrown hops online with a campaign featuring bunnies. So many bunnies. Created by the Bell Shop, in-house agency for Annie's parent General Mills, the Facebook and Instagram push consists...
View ArticleClik here to view.
These Ads Show Beautiful Views of Connecticut, but It's Not a Tourism Campaign
Don't you just love a room with a view? Connecticut's licensed realtors are betting you do in this soft-sell pitch that subtly promotes their services, but plays more like an upscale tourism campaign....
View ArticleClik here to view.
Uber Hands Out Breathalyzer Cards You Can Lick to See If You're Too Drunk to...
A clever campaign from Russia adds new utility to the dead-tree branding tool of the business card, by turning it into a blood alcohol test that can let bar patrons know whether they're sober enough...
View ArticleClik here to view.
Die Young, but Look Pretty Doing It, Says This Existential Clothing Ad With a...
There's not much anyone can do to avoid life's little indignities. But if you've got some money in the bank, you can at least be well dressed while facing them. That, at least, is the upshot of a new...
View Article