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BBDO's Latest Ad for Snickers Ice Cream Bars Is a Real Scream
Can discordant screaming sell ice cream? Snickers sure hopes so, because that's the angle it's going with this new spot for Snickers ice cream bars. Playing on the "I scream, you scream" rhyme, the ad...
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Facebook Is Shutting Down Its Desktop-Based Ad Retargeting Exchange
Facebook is shutting down Facebook Exchange and moving advertisers to newer products in a coordinated effort to focus more heavily on the social network's mobile-first advertising products. Per...
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South Bend Apologizes for Lifting Salt Lake's Tourism Campaign Almost Wholesale
There are imitations, and then there are copies. Unfortunately, Visit South Bend's new tourism and convention advertising is the latter—a pretty blatant knockoff of a well-received 2015 campaign by...
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Ad of the Day: Kia Hamsters Give Deliverance a New Spin, and a Happier...
That prize banjo scene from the film Deliverance gets a CG-infused makeover in Kia's latest ad, featuring its trademark hamsters, who have basically become the Barbie doll of brand mascots—they do...
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Y&R's Special Olympics Ad Offers a Truly Remarkable Take on Fatherhood
Ahead of Father's Day, Young & Rubicam Mexico launches a spot for the Special Olympics that follows an expectant dad in a frenzy of anticipation over an upcoming blessed event—the birth of his...
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The Fat Lady Picks Up the Mic and Sings, as Agency Post-it Wars Reach a...
You thought Havas Worldwide's giant mic drop was the end of the agency #postitwars down on Canal Street. But Getty Images and New York magazine picked up the mic and had the fat lady sing on the...
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This Sneaker Brand Got People Running by Offering Lovely Dinners Paid for in...
Most people don't like running. That's OK. We can't all be masochists, pining to destroy our knees before their time. But to incentivize would-be runners, sneaker brand Kalenji found a motivating...
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Some Very Ugly Fish Star in This Bizarre Ad About Investigative Journalism
The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look. That, at least, is the metaphor behind a new ad from Veja, a popular...
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A Cisgender Guy Learns to Love His Transgender Buddy in One Sleepless Night...
Absolut Vodka's #AbsolutNights campaign centers on archetypes that don't get much attention in traditional advertising—including a widow, a woman attracted to other women and now a transgender person....
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Harry Jacobs, The Martin Agency's First Creative Director, Dies at 87
Harry Jacobs, an ad industry veteran who helped build a global reputation for The Martin Agency, died at his Richmond home on Sunday. He was 87. Jacobs spent more than five decades in the advertising...
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Ad of the Day: Coors Light Makes Masterful Use of 360° Video in...
If you were on the fence about whether to become a pro surfer this summer, Coors Light is out with a new campaign that might make you wonder why you ever hesitated. The ads, created by 72andSunny,...
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Want Fresh Produce? This Agency Helped a Grocer Grow Food Right in the Store
As if self-checkout and bagging our own groceries at the supermarket weren't humiliating enough, now we're expected to harvest our own vegetables in the produce section! Supermarket chain Zona Sul...
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Dos Equis Puts Two Fairly Interesting People, Erin Andrews and Luis Guzmán,...
Jonathan Goldsmith's Most Interesting Man in the World might have said adios (and flown off to Mars), but Dos Equis is hardly finished with its "Most Interesting" theme. The Heineken brand just...
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Ad of the Day: A Droll Talking Plank Is the Perfect Pitchman in California...
At first blush, wooden planks might not seem like the most exciting of topics. But a new campaign for Humboldt Redwood manages to make them surprisingly fun. Agency barrettSF created four 30-second...
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Pfizer and Its Scientists Take Us Through the Lengthy Creation of a...
From price gouging to tax evasion, the pharmaceutical industry has made some pretty hefty missteps in recent history. With that in mind, drug maker Pfizer has set out to repair its sector's crumbling...
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Elizabeth Banks Helps People Find Their Dream Homes ... in Their Actual Dreams
Boy, Elizabeth Banks can sure get inside your head. The actress returns for a self-consciously wacky house party in Pereira & O'Dell New York's latest work for Realtor.com. In new ads, she invades...
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This Badass Bodyform Ad Elevates Menstruating Women to Modern Amazonian Warriors
The past couple of years have given us numerous disruptive examples of advertising in the feminine care space, including comical ones from HelloFlo and the award-winning inspirational video from...
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Century 21 Helps You Give Dad Just What He Wants for Father's Day: Nothing
If you believe nothing is good enough to give Dad on Father's Day, Century 21 has the perfect gift idea for you: Why not give the big guy a parcel of land in Nothing, Ariz.? After all, he's got plenty...
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Why Famous French People Are Suddenly Hating on Their Own National Soccer Team
In eyebrow-raising Twitter fodder this week, the French former professional soccer player and coach Raymond Domenech tweeted, "#JeNeSupportePasLesBleus," which translates to "I can't stand the Blues."...
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Stare Too Long at Snickers' Marilyn Billboard, and You Get a Scolding From...
Here's a nifty bit of tech-fueled out-of-home advertising from Snickers and BBDO New York, extending the candy bar's Marilyn Monroe-themed Super Bowl campaign. In April, the agency set up a digital...
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