This Stroller Brand Made an Exact Adult-Size Replica So Parents Could...
Every new parent probably wishes someone would come along and push them around in a stroller for a change. A few lucky moms and dads got to live that fantasy, and give their feet a rest, thanks to an...
View ArticleThis Lovely Campaign Is Helping Restaurants in Brussels Recover After the...
The restaurant business in Brussels has been suffering tremendously since the terrorist attacks of March 22. The bankruptcy rate of eateries in the city has increased by 1500 percent since then,...
View ArticleWhy Heineken Put This Ridiculously Long Hashtag on Hundreds of Billboards in...
Here's a fun if punishing way to get people to think about the ingredients in your beer. Heineken, the official beer of the UEFA Champions League, with help from Publicis Italy, put up hundreds of...
View ArticleAgency Post-it-Note Wars Come to Snapchat With Horizon Media's Geofilter Overlay
This week started out with a flurry of #canalnotes in the ongoing agency #postitwars. And now, one of the key agencies involved, Horizon Media, is ending the week by taking the battle virtual. Horizon...
View ArticleVisitors to This Open House in Canada Found an Elaborately Staged and...
It was advertised like an ordinary real-estate open house, at a residence that looked fine on the outside. But when visitors came for a look inside, they got an eerie surprise—a glimpse at how people...
View ArticleLawyers for JWT, WPP and Gustavo Martinez File Motion to Dismiss...
Lawyers for WPP, J. Walter Thompson and Gustavo Martinez filed motions in New York's U.S. District Court today seeking to dismiss in its entirety the suit filed by global chief communications officer...
View ArticleInfographic: How Tech-Savvy Shoppers Spend Their Time Online
Each year, Dentsu's out-of-home agency Posterscope conducts its Outdoor Consumer Study that zeroes in on a range of sought-after demographics. Tech-savvy consumers—people who describe themselves as...
View ArticleNike's Coffee-Looking Shoe Will Go Nicely With the Krispy Kreme One
There's probably a sizable crossover between people who drink Starbucks regularly and people who wear Nikes. But unless they also like ugly shoes, the Nike SB Dunk Low sneaker is going to be a bust....
View ArticleMeet Pepper, the Robot Who's Coming to America as an In-Store Customer...
You know how exasperating it feels to call a company and get stuck in an automated voice program instead of being connected to a human being? Soon, you'll be able to experience that same level of...
View ArticleKenan Thompson Returns as Miles Mouvay for Fandango, and Welcomes a Special...
It makes perfect sense that Miles Mouvay, the world's most dedicated film fan, met his bestie in a theater lobby in 1993 while they were both waiting to see Jurassic Park and special-ordering nacho...
View ArticleZappos' Cool New Shoebox Can Be Cut Up and Repurposed in a Bunch of Unique Ways
Zappos wants you to think outside the box. Beginning with the box itself. On June 1, the online retailer will begin shipping some shoes in a very cool new box (designed in-house) that features a...
View ArticleThis L.A. Branding Agency Knows How to Do 'Hardcore Engineering'
SpecsWho (L. to r.) Head of production Isaac Swiderski; chief strategy officer Darcie Lamond; CEO and founder Matt Bijarchi; and operations vp Jesse DavisWhat Branding agencyWhere Los Angeles Last...
View ArticleAd of the Day: Secret Took Viewers by Surprise With This Ad on 'The...
The Bachelorette is a show with notoriously pretzel-like gender dynamics. On the one hand, the ABC dating program puts a woman in total control of the traditionally patriarchal dating structure—and...
View ArticleHow HP Turned Unwritten Stories of Illiterate Brazilians Into Books Printed...
Imagine if there were an easy way for people who can't read and write to share their life experiences with the world. HP and agency AlmapBBDO took a crack at coming up with one, focusing on some of...
View ArticleHavas Worldwide Just Dropped the (Giant) Mic on Canal Street's Post-it Wars
Two weeks after the Canal Street #postitwars began with a single word, "HI," one of the main agencies involved—Havas Worldwide—has shut things down in style. With a giant image of a mic drop. It took...
View ArticleGoogle Built an Escape Room, and Is Making People Use a Bunch of Its Apps to...
Google France has built an escape room to seamlessly unite online and offline worlds. Created by We Are Social, Première Pièce will open at an undisclosed location in the heart of Paris. The campaign...
View ArticleThis Motorcycle Helmet Detects Crashes and Instantly Reports the Rider's...
In Thailand, 80 percent of people killed in road accidents are riding motorcycles. Now, one agency hopes its new invention could literally mean the difference between life and death. The "Helpmet"...
View ArticleSnickers 'Hungerithm' Sets the Candy's In-Store Price Based on the Internet's...
Snickers has dreamed up one of the cooler online/offline advertising-meets-point-of-sale hybrid campaigns of the year, introducing a "Hungerithm" that gauges the mood of the Internet and adjusts the...
View ArticleAd of the Day: Droga5 Has Johnsonville Employees Dream Up Their Own...
Undoubtedly eager to take a break from stuffing ground-up meat into sausage casings all day long, employees at Johnsonville try their hand at creating commercials in a new campaign from Droga5 tagged,...
View ArticleGrey Group Wants to Turn Innovative Ideas Into Businesses
Grey Group wants to do more than think of good ideas—It wants to turn them into actual business models with real products that make real revenue. To do this, the New York agency is launching a unit to...
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