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Ad of the Day: W+K India's First Nike Ad Celebrates the Power of Sport in...
Sport in India has a massive image problem, particularly for women." So says Mohamed Rizwan, creative director at Wieden + Kennedy India. This represents an interesting challenge for a client like...
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These Poignant Ads Show Why You Should Be Doing Lunch With American Seniors
Who are the faces of Meals on Wheels? For its first national integrated campaign, created by Anomaly and supported by the Ad Council, Meals on Wheels is seeking volunteers to serve the elderly...
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Fruit of the Loom Makes Better Cooling Products for Your Junk Than These 2...
CP+B goes with an elaborate anti-pitch in its work for Fruit of the Loom's new Micro-Mesh Breathable Boxer Briefs, which are intended to keep guys a little cooler below the waist. The campaign...
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Bryce Harper Sweats the Numbers in His Snazzy New Under Armour Ad (and Shoes)
Stats might be a big deal in baseball, but four-time all-star Bryce Harper wants young players to know there's something more important—their feet. Under Armour is out with a new campaign from Droga5...
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Doner Names JWT Veteran as Its New Global Chief Creative Officer
MDC Partners' Doner has hired Eric Weisberg as global chief creative officer, effective Sept. 6. As part of the change atop the agency's creative department, co-CEO and chief creative officer Rob...
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Ad of the Day: Oh God, Raid Made a Triptych of 'Paintings' Out of 60,000 Dead...
Roaches may be hideous, but even they can be turned into beautiful works of art—so long as they're dead. A new campaign from bug spray Raid features a series of three billboards made entirely from the...
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Ad of the Day: Who Needs Perfect? Ronda Rousey Doesn't in This Intense Reebok Ad
It's been seven months since the fight in which she lost her bantamweight title. But now Ronda Rousey is back in the spotlight—this time for Reebok—and it looks like she's got something to say. The...
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Caribou Coffee Made It Snow in Minneapolis Last Week for a Cool Iced Coffee...
Snow fell last Friday in Minneapolis, even though the temperature was over 70 degrees. Of course, it was all just part of an ad campaign. Caribou Coffee engineered the freaky flakes at around 8:25...
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Ad of the Day: Stunning New 'Superhumans' Paralympics Spot Goes Well Beyond...
The U.K.'s Channel 4 pulls out all the stops, as well as a a few prosthetic limbs, for this joyous, awesomely over-the-top three-minute musical film celebrating the broadcaster's upcoming coverage of...
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BBDO Names CP+B Veteran as Its First Female Chief Creative Officer
BBDO Atlanta has hired Robin Fitzgerald to serve as chief creative officer in Atlanta, making her the first woman to hold that position within the Omnicom agency's network in the United States. During...
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Ad of the Day: Gillette's Grand Olympic Spot Takes a Dark Look at Athletes'...
The athletes gathering next month in Rio may be dazzling spectacles of human achievement, but getting there took a lot of ugliness. A new Olympic ad from Gillette tackles a familiar angle on...
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YouTube Music's Latest Ad Campaign Is an Infectious Ode to the Diversity of...
To promote YouTube Music, which launched in the U.S. in November, YouTube is putting the spotlight on its biggest competitive advantage—its diversity. Sure, Spotify has musical diversity. But YouTube...
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New Orleans Advertising Legend Peter Mayer Dies at 86
Peter Mayer, a longtime ad industry veteran and founder of the New Orleans agency bearing his name, passed away peacefully last week at the age of 86 surrounded by members of his family. His funeral...
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'League of War' Maker Taps First Agency to Help It Compete With Mobile...
Japan-based mobile game maker GREE International has named Goodby Silverstein & Partners as its first creative agency of record. GS&P beat out four competitors in a review. GREE has produced...
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Ad of the Day: Heathrow Airport Crafts Sweet First TV Spot Set to David Bowie...
This is the story of an adventurous little suitcase that heads to Heathrow Airport in London, makes it through security relatively unmolested and falls in step with another cute carryall on the same...
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MediaCom Names Deutsch Veteran as Its New Chief Strategy Officer
MediaCom has hired Anush Prabhu, a longtime veteran of the Deutsch organization, as its new managing partner and chief strategy officer in New York. In 2015, Prabhu appeared on both Adweek's Young...
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David Ortiz Is Planning for Retirement by Picking Through Papi Puns in ESPN's...
With retirement looming, Red Sox designated hitter/first baseman David Ortiz is preparing for the next stage of his life the only way he knows how: By making terrible puns as he attempts to name...
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Fruit of the Loom Opened a Fake Lingerie Store to Prove How Fancy Its Panties...
Früt is the hottest new lingerie boutique in town. There's only one catch—all the underwear it sells is from Fruit of the Loom. In "Welcome to Früt," a campaign by agency Ketchum, the packaged...
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Yelp Remixed Its Ad About a Bad Yoga Instructor, and Now He's Even Worse
Back in June, Reid Sheehan Latimer + Crew made this "Yoga" spot for Yelp, positioning the review network as the place people go to find businesses that meet their needs (instead of where assholes and...
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For Its First New Cereal in 15 Years, General Mills Makes Animals Our...
Animals act like people—and vice versa—in a singularly silly campaign introducing Tiny Toast, General Mills' first new breakfast cereal in nearly 15 years. Created by an agency with an appropriately...
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