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Agency Sends Copywriter Into Wilderness to Live Exclusively on Its Clients'...
You've heard the adage that agencies should use their clients' products. It's the least you can do, if you're going to be selling them. But what if you upped the stakes a little and made a social...
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Domino's Apologizes for Years of Totally Overcharging You for Pizza on the...
Domino's wants consumers to know it feels guilty about charging more for pizzas on the weekend, and it's trying hard to make things right. For years, the fast-food chain has offered bargain pricing...
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This Agency's Weird, Fascinating Model Imagines If Humans Evolved to Survive...
Platypi have always been our favorite example of the weirdness of evolution. And while we laugh, it's easy to forget that nature makes us the way we are for reasons we can't always gauge. Humans...
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Ad of the Day: The Origin Story of Running Legend Usain Bolt, as Told by...
We've learned a lot about Usain Bolt through advertising—that he broke the 100-meter world record in 9.58 seconds, hails from Jamaica, a former colony of England (at whose capital he's appeared,...
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Rauxa, the Industry's Largest Woman-Owned Agency, Names First Chief Creative...
Rauxa, a California-based full-service marketing agency, announced the hiring of Kate Daggett as its first chief creative officer on the same day it certified its status as the the largest independent...
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This Ad for a Snorkeling Mask Is So Elegant, You Won't Want to Hit the Beach...
This ain't your grandpa's snorkeling mask. To promote Tribord's Easybreath full-face snorkeling mask, French agency Rosapark released a spot that almost seamlessly blends water and sky—a visual...
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Omnicom Mourns Media Exec Who Was Gunned Down in Attempted Robbery
The Omnicom Group issued a statement today on the tragic passing of executive Gordon Patterson, who died last week after a botched robbery attempt at his home in Johannesburg, South Africa. Patterson...
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In a Shift, Del Monte Picks Data-Focused Epsilon as Its New Creative Agency
Del Monte Foods, a major producer and distributor of primarily packaged food products around the world, picked Epsilon as its U.S. creative agency of record in a move that would appear to reflect a...
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Ken Griffey Jr. Gets a Lovely Tribute Ad From Mariners and Their Longtime Agency
There was the dramatic, series-winning slide into home base in 1995. There was the gravity-defying, wall-climbing catch in 1991 (and then another one, four years later). There were the hundreds of...
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Surfers Are Audacious Snails in Samsung's Latest Paean to the Waves
Why did the snail cross the road? To go shoot the curl, of course. This new ad for Samsung frames the enterprising spirit (or, skeptics might say, the biological hardwiring) of a slug in a shell as as...
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Minnesota in a Box: To Get You to Visit, the State Will Now Visit You First
Take a vacation to Minnesota? Nah, it's too cold and dreary with all that snow and dreary-ness. Brrr… To combat this common misperception, Explore Minnesota Tourism tricked out a pair of steel...
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DDB Names Former McDonald's, Chrysler Creative to Lead San Francisco Office
The San Francisco office of DDB has begun a new stage in its evolution by promoting Kevin Drew Davis to run its creative department as chief creative officer. He started the new job on July 1, and he...
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Esports Team the Immortals Just Made an '80s-Style Dating Video ... for...
MeUndies, the makers of perfectly serviceable skivvies, just inked a sponsored ambassadorship with esports team the Immortals ... after discovering that one of its members doesn't own underwear....
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This Condom Maker Just Designed Some Sportswear Out of the Same Material
A new fashion-flavored campaign is putting a new spin on the idea of a full-body condom. To prove how comfortable its proprietary non-latex material really is, condom brand Skyn decided to create a...
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Is Werner Herzog's New Film the Future of Branded Entertainment?
BALI, Indonesia—It's been almost four years since PJ Pereira unleashed "The Beauty Inside" on the world. The years since that groundbreaking work of branded content—which Pereira & O'Dell made for...
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Ad of the Day: Marco Polo Struggles With His Own Pool Game in Geico's New...
One of the last places you'd expect to see 13th century Venetian explorer Marco Polo would be in a pool with a bunch of kids during a round of the modern-day water game Marco Polo. But that's exactly...
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Dinosaurs Dance to an Underwear Song in the Happiest Ad Ever About Child Abuse
The Aardman studio, known best for creating Wallace & Gromit, made the rollicking cinema commercial below for the NSPCC's anti-sexual abuse "Pants" campaign in the U.K. The ad is a four-minute...
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Corn Dogs Beat Down the Most Monstrous Hunger in This Ad for Foster Farms
A horned, hairy monster represents a pre-teen's ravenous appetite which, left unchecked, swells to Godzilla-esque proportions in the first-ever ad campaign for Foster Farms Corn Dogs. On the plus...
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Deep Breaths, Everyone: McCann Made a Perfume That's Meant to Stimulate...
To celebrate its 70th anniversary in Uruguay, McCann Montevideo has created I CANN Eau de Créativité, a limited-edition fragrance meant to, well, boost creativity. "In our research, we determined that...
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How Droga5 London Will, and Won't, Be Like the Mothership
BALI, Indonesia—David Kolbusz has a "No assholes" rule when it comes to judging ad awards, and it's worked out pretty well for him lately. The creative chief at Droga5 London has been judging Branded...
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