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Duracell Pushes the Idea of Trust in Its First Offbeat Ads From W+K
When you're hacking away at unsightly ear hair, the last thing you want is for the battery in your trimmer to conk out. That would leave you with bushy lobes and broken dreams. You'd prefer those tiny...
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A Year Later, W+K Remembers David Bowie With Stunning Data-Driven Breakdown...
The great thing about an artist as prolific as David Bowie is that his work will continue to spawn new creations. He left us with a constellation of intersecting worlds we can live in and reinterpret...
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What a Tobacco Company's Office Party Would Feel Like If Everyone There Were...
Tobacco is the No. 1 cause of death in the Netherlands, taking 20,000 people to the Big Sleep every year. Frustratingly, it's also the most preventable one. But research also shows that smokers know...
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Ric Flair Is a Complete Lunatic as a Used-Car Salesman in Ads for US Auto Sales
Let's get one thing clear right off the bat. "Nature Boy" Ric Flair is a national treasure. He's also a human train wreck who lives on the knife-edge of self-parody, but even that is a gift. If Jay...
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Unilever's Pot Noodle Bashes Trump With Ad Suggesting Literally Anyone Can Be...
The task of poking fun at Donald Trump continues to fall to non-American brands. Following a Lebanese nut brand's blunt front-page newspaper ad on Inauguration Day, Unilever-owned Pot Noodle, based in...
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The Story Behind the Pants-Soiling 'Rings' Prank That Has 200 Million Views...
Viral marketing agency Thinkmodo has had plenty of experience, and success, in doing real-world pranks for horror movies. Think back to 2013's hugely popular "Telekinetic Coffee Shop Surprise" for the...
View ArticleJWT Explains Its Black Lives Matter App That Lets Black Americans Mark...
In a powerful twist on Facebook's "Safety Check" feature, which lets users in a crisis area tell friends they're safe, J. Walter Thompson and Black Lives Matter recently launched "Unsafety Check"—a...
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Ad of the Day: Campari's Lavish Film Noir Takes a Dark Turn on the Road to La...
Clive Owen has cemented his status as today's go-to star for extended brand films. Late last year he reprised his role at the enigmatic Driver in BMW's "The Escape." And in a new 13-minute short film...
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Hill Holliday Names a New President and Its First Chief Operating Officer
Hill Holliday has shored up its leadership team by promoting Chris Wallrapp and Leslee Kiley to president and chief operating officer, respectively. CEO and chairman Karen Kaplan announced the moves...
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Tostitos' New Party Bag Knows When You've Been Drinking and Will Even Call...
Doritos might have crashed out of the Super Bowl after a decade of fun ads, but Frito-Lay still has a few party tricks up its sleeve for this year's big game. The chip maker's Tostitos brand has made...
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Snickers to Air the First Live Super Bowl Ad, Following a 36-Hour Livestream...
Snickers, a fan favorite with its Super Bowl spots over the past decade, is upping the ante for 2017 by planning the first live commercial ever to air on the big game. The 30-second spot, by BBDO New...
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Britain's Channel 4 Aired a Live Ad of a Surgical Procedure, Shot From Inside...
Alongside Cancer Research U.K., MediaCom and 4 Sales, British TV network Channel 4 broadcast the first live commercial from inside a human body. Over the course of 90 seconds, you can witness a...
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Ad of the Day: Cisco Gives a 360 Tour of the Mind-Bending Space Hotel of the...
There's a Chris Van Dusen book that my kids love called I Built a House, in which a boy sketches his wild and futuristic dream home, which includes an underwater room, a car-racing room, a...
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Heinz Is Skipping the Super Bowl, but Has This Idea for the Monday After
Sorry, "Weiner Stampede" fans. Heinz Ketchup, makers of last year's much-loved, dachshund-filled Super Bowl commercial, is sitting out this year's game. But it's not completely disconnecting from...
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Can't Deal With People? These Cringey Ads Say a Quick-Charging Phone Can Help
A few weeks ago, I went on a trip. By the time I arrived at the airport, my phone was a dead brick—obliging me to hunt down the nearest charging station and, upon spying one, immediately elbow in and...
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Snickers Turned Its Preroll Ads Into Wacky Little Video Games You Can...
From Snickers' point of view, skipping its YouTube preroll ads is just as bad skipping one of the Mars candy brand's chocolaty treats when you're hungry. So, to boost viewer engagement in the...
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Will Febreze's First-Ever Super Bowl Ad Pass the Smell Test?
Febreze doesn't want you to stink up the bathroom on Super Bowl Sunday. In fact, the Procter & Gamble brand's first-ever big-game commercial, developed by Grey New York, suggests folks use Febreze...
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DDB New York Names Its First CMO and Tech Lead in a Round of Hires and...
The New York offices of DDB announced a series of four promotions and new hires today. Former group business director Melissa Martinez is now chief marketing officer, the first to hold that title in...
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BBDO Promotes the Creative Behind Barbie's Reinvention to CCO in San Francisco
Over the past year-plus, Mattel has brought Barbie into the 21st century with the help of its evp and chief brand officer, Juliana Chugg, and creative agency BBDO San Francisco. This week, the latter...
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Wonderful Pistachios and Fiji Water Both Line Up 15-Second Super Bowl Ads
Two more food and beverage brands just jumped into the mix for Super Bowl LI. Wonderful Pistachios and Fiji Water, both owned by The Wonderful Company, will each air a 15-second spot during the Feb. 5...
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