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Ogilvy Unveils a Global Restructuring to Kick Off Its 'Next Chapter'
Ogilvy & Mather Worldwide today announced a sprawling list of promotions, shifts and restructurings—including a large new production and technology operation called Ogilvy Delivery. The changes...
View ArticleWhen It Comes to Netflix’s $8 Billion Budget, Showtime Says Bigger Isn’t...
Just five years after launching House of Cards, Netflix has turned into the Big Bad Wolf in the eyes of many networks, intent on steamrolling everything in sight with an original programming budget of...
View ArticleThis 2013 Ad About Michael Wolff Is Now Hilariously Topical
Michael Wolff's name has saturated cable news and social media for the past week, thanks to his bombshell book, "Fire and Fury: Inside the Trump White House." While Wolff is well known and somewhat...
View ArticleFiji Water Is Using the Golden Globes to Kick Off an Initiative Supporting...
Drink water, snap a photo and help up-and-coming female directors? That's the proposition Fiji Water has set up for stars during tonight's Golden Globes and the awards season at large. For every star...
View ArticleHow Marketers Are Turning Your Car Into a Branded Experience
While autonomous cars won't be in every garage anytime soon, today's vehicles have never been more connected. That's leading marketers, agencies and automakers to transform cars into the next media and...
View ArticleWhat These 5 Women Are Doing to Solve Tech’s Diversity Problem
At a time when diversity remains a front-burner issue within the tech industry, this year's Consumer Electronics Show--the tech world's largest conference--is surprisingly lacking in, well, diversity....
View ArticleVirtual Reality Hardware and Content You Should Expect to See in 2018
This year, several major tech companies are planning to debut next-generation virtual-reality hardware, promising to be cheaper--and less tethered--than anything currently on the market. Meanwhile,...
View ArticleWhy AI Is the New Battleground for Brand Marketers
Most brand experiences will be delivered through AI by 2025. The only question is whether your brand will still exist. Some perspective: When Ray Kroc walked into the McDonald brothers' restaurant in...
View ArticleHere’s What to Expect From CES 2018
This week, Las Vegas will become "the world's gathering place" for consumer technologies. Spanning 11 venues and a whopping 2.5 million square feet, this year's CES will draw an estimated 170,000...
View ArticleWhat Needs to Come First for VR to Take Off, Mass Hardware Adoption or...
Each January, tech experts at the Consumer Electronics Show in Las Vegas peer into their crystal balls and declare that "this is the year of something." For about 10 years, it was the "year of mobile."...
View ArticleInfographic: What Marketers Really Think About Artificial Intelligence
In a world of tech innovations, new platforms and constant competition, it's easy for words to lose their meaning, even when the concepts they represent are changing the industry. Pushing any concept...
View ArticleOprah Winfrey Ruled Facebook and Twitter During the 75th Annual Golden Globe...
Oprah Winfrey's speech after accepting the Cecil B. DeMille Award dominated conversation on Facebook and Twitter during the 75th Annual Golden Globe Awards Sunday night. At the time of this post, the...
View ArticleABC Explains Why It Still Hasn’t Settled on a Name For Its Grey’s Anatomy...
ABC says all the pieces are in place for its upcoming firefighter-themed spinoff of one of its biggest hit shows, except for one of the most important ones: a title for the drama. Two months before the...
View ArticleWhy Print Legacies Like Time Are Betting Big on Augmented Reality
Last week's issue of Time magazine is the first edited by a guest editor in its 94 years of existence. It's also the first issue to feature augmented reality activations--four of them, all on the...
View ArticleHere’s Anheuser-Busch’s Super Bowl Lineup: Michelob Ultra and Stella Will...
Michelob Ultra will be back at the Super Bowl on Feb. 4, making it the third year in a row that Anheuser-Busch has brought the brand to the Big Game. Anheuser-Busch has selected Michelob Ultra to join...
View ArticleUniversal and Paramount Will Both Run Ads in the Super Bowl
Movie fans, rejoice! Both Paramount and Universal will return to the Big Game on Feb. 4, according to a report from Variety, and will most likely be featuring some big trailers for upcoming films. No...
View ArticleFacebook Is Pulling the Plug on Its Human-Powered M Assistant for Messenger...
M, the human-powered personal digital assistant for Facebook Messenger that never emerged from its limited beta-test never will get to the masses. Facebook informed users--reportedly some 2,000, all in...
View ArticleOne Man’s Journey From Hip-Hop Journalist to Creative Chief and Snoop Dogg...
Whether it was his brief meeting with Tupac at age 16, his experience Iowa's only hip-hop radio DJ in the early '90s or his time working on the first televised Brown and Black Presidential Forum for...
View ArticleThis L.A. Creative Shop Upended the Traditional Agency Model
After years of working in various roles in the advertising industry, Sarah Hooper and Matthew Goldman noticed a glaring issue with the traditional agency model. As it goes, senior executives win...
View ArticleHow Pac-Man So Completely Seized the Imagination 37 Years Ago, and Never...
Dick Clark's American Bandstand had more than its share of cheesy guests over the years--bands that lip-synced their tunes in front of a TV audience under orders to cheer. But few acts quite equaled...
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