Publicis Hires R/GA’s Nick Law as Its New Global Chief Creative Officer
Publicis Groupe has announced that Nick Law, previously vice chairman and global CCO of digital shop R/GA, has been named global CCO of Publicis Groupe and president of Publicis Communications. He will...
View ArticleIndie Film Studio Global Road Taps MullenLowe Mediahub as Agency of Record
Global Road Entertainment, the recently launched independent theatrical and TV studio (formed by Tang Media Partners), has chosen MullenLowe Mediahub as its media agency of record. The shop will handle...
View Article5 Lessons Algorithms Must Learn From Journalism
As Election Day 2016 approached in the United States, thousands of specifically targeted Americans began seeing racially, politically and religiously charged ads on Facebook with headlines like "Don't...
View ArticleHavas Veteran Returns as Chief Strategy Officer for North America
Today, Havas welcomed back Tim Maleeny as chief strategy officer for North America. Maleeny will work out of the agency's New York office and will also serve as president of Havas New York and...
View ArticleHow Greenpeace Used Minecraft to Stop Illegal Logging in Europe’s Last...
There's a kind of life within forests that you can feel only when you've stopped to pay attention. We're not talking about animals; we mean the trees themselves, which are even able to communicate...
View ArticleWPP’s New Global Brand Agency Combines 5 of Its Consultancies and Design Shops
WPP has made good on a promise it made in September to launch a next-generation global brand agency comprised of five of its consultancies and design shops by January. Today, the holding company opened...
View ArticleWhy Clorox’s CMO Isn’t Afraid of Ecommerce—or How Millennials Are Disrupting...
"First name Stephen, last name Curry/He came into my life and now everything is less blurry." Those catchy lyrics are from a Brita stream commercial that premiered earlier this month. It was corny but...
View Article4 Ways to Apply Data Science to Social Media Marketing in 2018
Harvard Business Review famously described data science as the "Sexiest Job of the 21st Century" in 2012, causing a massive explosion in opportunities in this space. Today, data science has spread its...
View ArticleStar-Studded Ads Distill Workplace Sexual Harassment Into 30 Seconds
A series of anti-sexual harassment films made last year by Sigal Avin and David Schwimmer are finding new life as a set of powerful 30-second TV ads. Three spots, ominously titled "The Boss," "The...
View ArticleDiesel’s New Ad Celebrating Flaws Has Great Storytelling That Flies Off in...
Last fall, Diesel gave us "Go With the Flaw," a gritty, glamorous celebration of ugliness, created by Publicis Italy and directed by Fran?ois Rousselet. Now, the second installation of the campaign,...
View ArticleHow Brands From Subway to Maserati Are Using Instagram Effectively
The fact that the word "porn" is associated with so many innocent photo categories on Instagram (#shoeporn, #foodporn, #travelporn) speaks to the power of pictures and their ability to allow our minds...
View ArticleTwitter COO Anthony Noto Is Leaving to Become Chief Executive at SoFi
Twitter chief operating officer Anthony Noto is leaving the company to become CEO of SoFi. Today, SoFi, a financial services company, announced the news in a statement, citing Noto's "deep...
View ArticleSamsung Flips the Script on ‘Can Do’ Advertising for an App That Keeps You...
"Can do" spirit can only take you so far. Especially if you're falling asleep behind the wheel--which can, of course, cost you your life and endanger others. No matter how strong, bright or wakeful you...
View ArticleTumblr: Here’s How to Change Your Username in the Mobile App
Tumblr recently introduced the ability for users to change their username within the Tumblr mobile application. Formerly, this could only be done on Tumblr's website. Our guide will show you how this...
View ArticleTranslation Names New Chief Strategy Officer as Well as New Head of Talent
Translation, which describes itself as a full-service communications agency, today announced it hired Daniel Cherry III to be its new chief strategy officer. He formerly served as the chief marketing...
View ArticleHulu Will Return to the Super Bowl for the Second Straight Year
A year after running its first Super Bowl ad for an original series--which then became the first overtime spot in Super Bowl history--Hulu will be returning to the Big Game on Feb. 4, airing a Super...
View ArticleAshley Madison Gives You One More Reason to Go Running in the Morning
Why do runners run? Ashley Madison provides at least one answer in "Morning Run," which turns out to be a humorous spoof on the tropes of sports advertising geared to women. Keep running, lady! Ashley...
View ArticleFlicks: Facebook’s New Way of Measuring Time
Facebook just created a new way to measure time, but you won't be seeing it on your Apple Watch. The social network introduced Flicks, which are aimed at simplifying the process for programmers and...
View ArticleFacebook Is in a Trust Crisis
Trust is a tricky thing. Do you trust that someone is telling you the truth? Do you trust them with your secrets? Do you trust that they will continue to behave in a similar way tomorrow as they do...
View ArticleNielsen Social Content Ratings, Week of Jan. 15: The Matchup for Super Bowl...
The National Football League's two conference championship games far surpassed anything else television had to offer during the week of Jan. 15, according to the Nielsen Social Content Ratings. The...
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