DDB New York Welcomes Creative Duo From Grey as Co-CCOs
DDB New York has hired Lisa Topol and Derek Barnes as co-CCOs, effective in March. The duo will lead the agency's creative department across a client roster that includes Unilever, Mars, PepsiCo,...
View ArticleUnivision Promotes Jessica Rodriguez to the New Position of President and COO
Univision is promoting Jessica Rodriguez to president and chief operating officer, a new position at the nation's leading Spanish-language media company. Rodriguez, who was named to the 2016 Adweek 50,...
View ArticleSalesforce Is Making It Even Easier to Create Shoppable Posts on Instagram
If a picture is worth a thousand words, how much is a shoppable image on Instagram worth? Announced at last week's National Retail Federation conference, Salesforce Commerce Cloud revealed that...
View ArticleWieden + Kennedy Hires New Leadership for Its Renowned Design Studio
Wieden + Kennedy announced it has hired acclaimed design veterans Nicole Jacek and Noreen Morioka to serve as co-heads of design. Together, they will lead the 100-plus employees who are part of the...
View ArticleAvocados From Mexico Releases a Wonderfully Wacky, Guacamole-Filled Super...
Get ready for your mind to be blown by all the wonderful things you can put guacamole on (we're talking toast, sandwiches, tacos and more) thanks to Avocados From Mexico. The trade group released a...
View ArticleWhy Brands in These 3 Categories Need to Prepare for the Voice Era
Amazon, Google, Microsoft and Facebook are investing in AI-enhanced devices that provide answers when we ask questions. We're at the beginning of a big year for voice-based marketing as these companies...
View ArticleThe 3 Trends That Will Take Mobile Ad Creativity Into a New Era
When data-driven analysts prognosticate about industries like mobile advertising, they tend to be very ... well, data-driven. They look at increases in ad spend in certain areas, movements from big...
View ArticleYouTube Is Making Its Official Artist Channels Hubs for All of Artists’ Content
YouTube launched Official Artist Channels in 2017 in an effort to make it easier for fans to find content from their favorite artists, including music videos, lyric videos, covers, unplugged sets, live...
View ArticlePublicis Groupe Names New Client Lead for Verizon Account
Publicis Groupe has hired Shenan Reed as president, chief client officer for VM1, a' dedicated Verizon unit housed within Zenith. Reed will be tasked with leading strategic activity across Publicis...
View ArticleGoDaddy Buys Marketing Platform Main Street Hub
There will be no controversial Super Bowl ads from domain provider and cloud platform GoDaddy this year, but that hasn't kept the company out of the news. GoDaddy announced an agreement to acquire Main...
View ArticleTeam Visa’s Athletes Use Social Media to Preview the Company’s Winter...
Olympic athletes chase gold, silver and bronze. But for their everyday spending needs, Visa's fantastic blue plastic sure comes in handy. Almost all of the 54 members of the company's Olympic and...
View ArticleFacebook Acquired Identity Verification Provider Confirm
Facebook appears to be working on some new ways to check IDs. Confirm, which developed technology that enabled verification of government-issued identification, such as driver's licenses, announced...
View ArticleColorComm Launches Men of Color in Communications to Promote Diverse Leadership
ColorComm, an organization for women of color in advertising, PR and communications industries that launched in 2011, is introducing a new group called Men of Color in Communications. MCC aims to...
View ArticleCBS Is Reviving Murphy Brown Next Season
Once NBC's revival of Will & Grace became one of this season's biggest hits--and ABC scheduled a Roseanne return for midseason--it was only a matter of time before a rival decided to bring back...
View ArticleAmazon’s First Ad for the Echo Spot Is About Togetherness, Not Shopping
Ah, Alexa. The voice assistant that, like Amazon, wants to be your everything. But "everything" isn't really a position. With Apple's Siri going (Rock!) hard on facilitating your sassy lifestyle, and...
View ArticleMcDonald’s Taps New Leaders to Oversee Brand Content and Cultural Engagement
McDonald's USA has appointed two new leaders to its marketing team. Kenny Mitchell joins as the fast food conglomerate's vice president of brand content and Lizette Williams comes aboard in the...
View ArticleThe Martin Agency Promotes Karen Costello to CCO in the Wake of Joe...
The Martin Agency of Richmond, Va., has promoted executive creative director Karen Costello to chief creative officer, a role left unfilled since her predecessor Joe Alexander departed last December...
View ArticleNielsen Social Content Ratings Will Now Include Instagram
In January 2016, Nielsen added data from Facebook to its already existing Nielsen TV Twitter Ratings, rechristening the offering Nielsen Social Content Ratings. Nick Grudin (now vice president of media...
View ArticleApple Gets Its Animojis to Sing Nominated Songs in Amusing Ads for the Grammys
Animojis are one of the more buzzed-about features of iPhone X. The phone's TrueDepth camera analyzes your facial expressions and mirrors them in a dozen different Animojis, creating little animations...
View ArticleWhy You Should Be Prepared for Facebook Ad Prices to Rise
Mark Zuckerberg recently shared that Facebook is revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. Facebook's stock price dropped 5 percent...
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