Hyundai Warms You Up for the Super Bowl With a Cute Ad About a Different Kind...
We still don't know what Hyundai and Innocean USA are planning for their in-game Super Bowl spot on Sunday, following last year's ambitious stunt. But they will start things off right by airing a fun...
View ArticleWomen, Minorities Are Still Underrepresented on the Boards of Social Media...
This year has been a busy one for outgoing American Express chairman and CEO Kenneth Chenault. He will join venture-capital firm General Catalyst Partners as sole chairman, was added to the board of...
View ArticlePresident Trump’s National Anthem Mention During the State of the Union...
President Donald Trump's 2018 State of the Union address sparked some 4.5 million tweets Tuesday night, eclipsing the previous record of 3 million for Trump's first address to a joint session of...
View ArticleYouTube Is Adding Real-Time Targeting to Boost Super Bowl TV Ad Campaigns
YouTube is expanding its Super Bowl playbook this year. For its 11th annual AdBlitz, its hub of Super Bowl-related content where brands advertising with Google can post their spots for increased...
View ArticleA Deserted Small Town Is Not What It Appears in This Magical New York Lottery Ad
Playing the lottery is all about chasing a fantasy. And a new ad for the New York Lottery's Cash4Life scratch-off game offers a delightful little vignette from one man's unexpected dream. In the :60,...
View ArticleSerena Williams Stars in New Lincoln Navigator Campaign
Lincoln has named Serena Williams as its new celebrity brand ambassador for the 2018 Lincoln Navigator. "Serena is an amazing athlete who has won 23 Grand Slams, but she also has a family and her own...
View ArticleFacebook Messenger: Here’s How to Create a Secret Conversation
Did you know Facebook Messenger allows you to chat with others in secret conversations featuring end-to-end encryption? Our guide will show you how to start a secret conversation in the Messenger...
View ArticleWhat Is Musicbed and Why Did It Create Hypertargeted Out-of-Home Posters...
If you're a creative director at an agency you might tune out ads more than the average person--even if the copy is incredibly clever. At least, that was the thinking behind Musicbed's hypertargeted...
View ArticleThe U.S. Army’s Marketing Chief Briefed Congressional Staff About Adweek’s...
Staffers at the U.S. Senate and House Armed Services Committees recently called on the new head of the U.S. Army's in-house marketing division to brief them on the organization's advertising efforts,...
View ArticleHow French Directors Megaforce Captured the Spirit of London in Nike’s Wild...
Some Nike commercials are as memorable for their camerawork, and the way they're shot, as for their celebrity stars or message of inspiration. Guy Ritchie's stunning 2008 spot "Take It to the Next...
View ArticleiProspect Shakes Up Leadership With New U.S. CMO and First Chief Tech Officer
iProspect has named Belle Lenz its U.S. chief marketing officer and Joel Grossman its first-ever chief technology officer. Lenz was formerly communications director of the Americas for the global...
View ArticleRed Stripe Says That, Whatever the Cost, It Will Buy a New Bobsled for Jamaica
The Jamaican bobsled team has been a world-famous underdog since first appearing on the Olympic scene in 1988. The team's unlikely path to the global stage was made famous in the 1993 movie Cool...
View ArticleWhy Scannable Shelf Tags Could Improve the Retail Experience After Beacons...
Once upon a time, beacons--Bluetooth-powered devices that can push messages to smartphones--offered brands an opportunity to connect with consumers in physical retail locations and gather data about...
View ArticleNBC Olympics Ratings Took a Tumble on Wednesday Night
NBC's Pyeongchang Olympics prime time ratings took a bit of a tumble on Wednesday night. Per Nielsen live-plus-same-day data and digital data from Adobe Analytics, NBC Olympics' Wednesday prime-time...
View ArticlePokerStars Found a Dude With the Perfect Poker Face for Its New Ad
PokerStars puts on its game face and bids newbies to sign up for some online gambling action in fresh work themed, "You're already a great poker player." Hey, why not cash in that 401(k) and really...
View ArticleAdvertisers Must Keep Up With Cord-Cutters or Else Brands Risk Creating ‘Lost...
A coup d'etat is taking place across the television industry. It used to be that cable providers were the reigning powers of television, declaring what consumers would watch and when. Not home in time?...
View ArticlePerrier Just Remade Its Most Famous Ad, ‘Lion,’ Three Decades Later
Almost three decades after its spot "Lion," directed by Jean-Paul Goude, stormed the Cannes Lions festival, winning the Grand Prix in Film, Perrier has rolled out a remake of sorts--with everything on...
View Article4 Deceptive Mobile Ad Tricks and What Marketers Can Learn From Them
Despite the explosion in mobile advertising (eMarketer pegs mobile to generate $70 billion in the U.S. this year, up from $47 billion in 2016), mobile advertising, by and large, still sucks. Creative...
View ArticleBlack Panther Star Michael B. Jordan Explains the Creative Process in Brisk’s...
While Michael B. Jordan has been behind the camera a few times, he sees the new 60-second spot he directed for Brisk as his directorial debut. The ad shines a light on the invisible work that goes into...
View ArticleHearts & Science Hires GroupM Executive to Help Run the AT&T Business
Hearts & Science welcomed A.J. Storinge from GroupM as its new executive director, media on the AT&T account. Storinge will be tasked with leading AT&T media across the New York, Atlanta...
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