Another Campaign Wants You to Adopt a Dog After Listening to Its Playlist
Dieste's got your new Jam! We're referring to the computer-generated star of the agency's unconventional push for nonprofit Dallas Pets Alive. He's not the typically cute, cuddly canine we've come to...
View ArticleFacebook Launched a Gaming Creator Pilot Program
Facebook officially launched its Gaming Creator Pilot Program, aimed at helping video game content creators build their audience on the social network. In a Facebook Games blog post, Leo Olebe, global...
View ArticleApple’s Beats to Bring More Work In-House as Lead Agency Anomaly Takes ‘a...
Beats Electronics, the brand formerly known as Beats by Dre that was acquired by Apple in 2014 for $3 billion, is making more big changes to its ever-fluid global ad agency roster. According to...
View ArticleAmazon Imagines What Would Happen If Alexa Lost Her Voice in 30-Second Super...
Amazon will be in the Big Game. The tech giant has released a 30-second teaser for its Super Bowl spot, which will be 90 seconds and run during the fourth quarter. The teaser imagines what would happen...
View ArticlePeyton Manning Returns to the Super Bowl as Universal Parks &...
Peyton Manning is returning to the Super Bowl. The retired NFL star is appearing in a 30-second in-house ad for Universal Orlando Resort and Universal Studios Hollywood, part of Comcast's NBCUniversal,...
View ArticleVice to Fully Merge Carrot Creative Into Virtue
Vice Media announced today that it will combine all its advertising ventures under the umbrella organization Virtue Worldwide. The news comes one year after the youth-oriented company created the...
View ArticleJohn Krasinski Tries to Save the World In Amazon Prime Video’s First Super...
Alexa won't be the only big Amazon brand featured in Super Bowl LII. In addition to a 90-second Amazon ad airing in the fourth quarter, the company has also purchased a 60-second ad to spotlight its...
View ArticleWhy Data Needs Humans as Much as Humans Need Data
Data, the new, sexy buzzword formerly known as the old, unsexy buzzword has in many ways been pitched as the great equalizer. After all, we can all buy the same set of stats and figures. Data is...
View ArticleNielsen Social Content Ratings, Week of Jan. 22: Grammy Awards Dominate
With no meaningful National Football League action during the week of Jan. 22 (unless you count the Pro Bowl), the 60th Annual Grammy Awards swooped in to dominate the Nielsen Social Content Ratings...
View ArticleDroga5 Has Placed CCO Ted Royer on Leave and Hired a Firm to Investigate Him
A Droga5 representative said Tuesday that the New York agency has hired an outside firm to investigate chief creative officer Ted Royer and that Royer has taken a leave of absence. The agency declined...
View ArticleHow the Budweiser Clydesdales Will Make an Appearance During the Super Bowl
Budweiser will feature its famous Clydesdales during the Big Game after all. The company will air a five-second bumper ad during the game to make sure Super Bowl viewers know that the "Clydesdale Cam,"...
View ArticleQ&A: How Brands Can Avoid the Fake-Follower Quagmire
If you're a brand marketer putting your money on the line, you love to see big numbers--until someone asks if they're a little too big. Fraudulent and bot followers have been inflating influencer fan...
View ArticlePepsi Is Turning 2 Iconic Super Bowl Ads Into Virtual Reality Experiences
Pepsi is creating a virtual reality experience that places viewers inside two iconic Super Bowl ads, according to multiple sources. The effort is part of the brand's broader Super Bowl campaign across...
View ArticleSpark Foundry USA Taps Publicis Vet as Head of Analytics and Insights
Spark Foundry has appointed Lisa Giacosa to serve in its new role of head of analytics and insights--a move it described in a statement as proof of its "commitment to create enterprise-wide,...
View ArticleSprint Will Return to the Super Bowl With a Special Robotic Guest
With the help of two 15-second teasers and a robot named Evelyn, Sprint announced today its return to the Super Bowl on Feb. 4. The spot will be handled by creative shop Droga5, which produced last...
View ArticleThe Genius of E*Trade ‘Monkey,’ the Most Subversive Super Bowl Ad Ever
Whenever we sit down with creative directors for our "Best Ads Ever" video series and ask about their favorite Super Bowl spot, we often--not surprisingly--hear "1984." But a close second, eclipsing...
View ArticleChris Pratt Gets Relegated to the Role of Extra in Michelob Ultra’s Second...
What do U.S. Open golf champion Brooks Koepka, 11-time World Surf League champ Kelly Slater, 2017 New York City Marathon winner Shalane Flanagan and Chris Pratt have in common? They like staying fit,...
View ArticleDr. Oz Stars in a Super Bowl Spot for Turkish Airlines, Which Will Air the...
Turkish Airlines is kicking off a new campaign starring Dr. Oz during the Super Bowl. The airline has released a 10-second teaser for its Big Game ad. It's unclear how long the ad will be, which...
View ArticleHow Adobe Is Using Photoshop to Restore Family Pictures Damaged by Hurricane...
When Hurricane Harvey tore into Texas late last summer, it devastated homes, communities and lives. But what it did to victims' cherished mementos might have been overlooked in the initial heavy...
View ArticleWendy’s Super Bowl Ad Makes an Epic Burn About McDonald’s
Wendy's is urging consumers to "skip the hamburgers at the Frozen Arches" in a Super Bowl ad that will run during Sunday's game. Wendy's promo pulls copy directly off of McDonald's website and tries to...
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