Look Out, LinkedIn: 40 More Countries Get Facebook’s Job Application Tool
Facebook announced Wednesday that it expanded the job application tool it launched in the U.S. and Canada last February to more than 40 countries. Vice president of local Alex Himel said in a Newsroom...
View ArticleGoogle Built an ‘Android Village’ to Showcase It’s Latest Artificial...
BARCELONA--How does a tech company, even one of the biggest tech companies in the world, stand out in a place flooded with tech, tech and more tech? Donuts, buttons and an updated version of whimsy....
View ArticleMullenLowe Hires Bank of America Executive as New President of Its Flagship...
MullenLowe U.S. announced today the appointment of Kelly Fredrickson to president of its flagship Boston office. Fredrickson comes from Bank of America, where she most recently served as senior vice...
View ArticleHulu Lands Naming Rights to The Theater at Madison Square Garden
The Theater at Madison Square Garden is getting a new name. The 5,600 seat theater will now be known as The Hulu Theater at Madison Square Garden as part of a marketing deal that Hulu has inked with...
View ArticleArmored Truck Drivers Pull Off an Unexpected Heist in This Fun and Surprising...
When your job is to transport thousands of dollars of cash every day in an armored truck, your thoughts probably turn pretty frequently to issues of personal finance. Perhaps you even daydream about...
View ArticleDunkirk Was the Most-Viewed Best Picture Oscar Nominee Trailer on YouTube
The 90th Academy Awards will be handed out Sunday night, but YouTube already presented its award for most-viewed trailer among the best picture nominees to Dunkirk. The war film's trailer had nearly 44...
View ArticleAI Is Not Quite There Yet, Say These Creepy-Fun Insurance Ads
Shopping for insurance online can feel so impersonal, it's like trying to connect emotionally with a robot, says a new campaign from a firm promising a more human touch. In two 30-second TV ads from...
View ArticleWyndham Hotel Group Names MullenLowe Mediahub North American Agency of Record
Wyndham Hotel Group has consolidated its U.S. media planning and buying duties with MullenLowe Mediahub (Adweek's U.S. Media Agency of the Year for 2017)--naming the "challenger" shop North American...
View ArticleFacebook Messenger: Here’s How to Change a Conversation’s Color
Did you know you can personalize your Facebook Messenger experience by changing the color of each conversation's text bubbles and icons? Our guide will show you how this is done. Note: These...
View ArticleHow Loyalty Marketing Can Survive in a Gen Z World
We're going deeper into 2018, which means the predictions, trends and what's-in-store-isms of marketers everywhere are fading in favor of actual outcomes. But there is a sleeping giant amongst us that...
View ArticleWPP Attributes Surprisingly Weak 2017 to Client Budget Cuts and the Rise of...
WPP suffered its worst stock drop (14 percent) in nearly two decades, it announced today during an earnings call in which chairman Martin Sorrell bluntly admitted that 2017 was "not a pretty year" for...
View ArticleCall Me by Your Name Captured Pre-Oscars Buzz on Twitter
The most-tweeted-about best picture nominee leading up to the 90th Academy Awards Sunday night was Call Me by Your Name, while Daniel Kaluuya (Get Out) was the most-tweeted-about nominee. Twitter...
View ArticleMcDonald’s Crops the Golden Arches to Direct You to the Closest Restaurant
McDonald's branding is so iconic that it communicates just as well in very minimalist form, as the company's extremely stripped-down advertising in France has long proven. Now, in Canada, the fast-food...
View ArticleTwitter Is Looking for Suggestions on How to ‘Measure Conversational Health’
Twitter is trying to get a better handle on the "overall health of the public conversation," and the social network is actively seeking suggestions for metrics it should incorporate. Nonprofit research...
View Article4 Ways Companies Are Thinking About the Future of 5G
BARCELONA, Spain--It's been two years since Facebook CEO Mark Zuckerberg arrived in Barcelona, Spain at Mobile World Congress to a packed auditorium of technology execs and journalists. At the time, he...
View ArticleHow The Good Fight Is Taking on Trump and a News Cycle ‘on Steroids’
Last year, The Good Fight marked CBS All Access' first foray into original scripted series. But Robert and Michelle King, the co-creators and showrunners of the spinoff to their CBS hit, The Good Wife,...
View ArticleNest Looks at Prom Night Through the Lens of #MeToo in Its Oscars Ad
Nest taps into the hot-button topic of how men treat women in this unusual ad for its Hello video doorbell. It's prom night in suburbia, and as two teen couples head to the big event, the father of one...
View ArticleAre You a Pyromaniac? Burger King Is Hiring, Say Incendiary Print Ads
Burger King has a message for young people in Germany who like to play with fire: Apply for a job today! The fast-food chain that never shows any fear of getting burned turns up the heat once again in...
View ArticleThanks to GDPR, Markteters Will Wield Data Like a Scalpel, Not a Broadsword
Remember learning that "there's no such thing as a Magic Bullet"? Over the last decade or so, an onslaught of third-party data and cookies have made brands and advertisers dismiss this basic rule of...
View ArticleDee Rees and Rachel Morrison’s Lovely Samsung Ad Urges You to Make Something,...
Rachel Morrison, the cinematographer behind Dee Rees' movie Mudbound, is up for Best Cinematography at this Sunday's 90th Academy Awards--the first woman ever nominated in that category. Samsung's...
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