Facebook Messenger: Here’s How to Name a Group Chat
Did you know that Facebook Messenger allows you to name your group conversations? For instance, if you're part of a group chat consisting of only your family members, you may wish to name the...
View ArticleHorizon Promotes 3 Women to Executive Vice President Amid Industry Call for...
Horizon Media announced today it has promoted three of its female leaders to executive vice president, as the rising #MeToo and #TimesUp movements have the industry calling for better representation of...
View ArticleAllbirds Celebrates Its Birthday With a Limited-Edition Shoe Collection...
Allbirds, the comfortable shoe that people can't stop talking about, celebrated its second birthday by releasing a limited edition shoe collection. The catch? You can only buy it on Instagram. The...
View ArticleKimberly-Clark Launches Global Creative Review, Forcing WPP to Defend a Major...
CPG conglomerate Kimberly-Clark recently launched a global creative agency review as it seeks to restructure the roster of shops responsible for marketing its extensive brand portfolio. The Irving,...
View ArticleLaura Dern, Sasheer Zamata and Tavi Gevinson Talk Life Advice in Kate Spade’s...
If Laura Dern were to write a love letter to herself, it would say, "You've got this, Dern." That's one of the 22 versions of a new digital campaign that Kate Spade rolled out this week; the campaign...
View ArticleUnivision Is Planning the First Experiential Upfront
Univision is scrapping the traditional Upfront presentation this year and planning a two-day experiential gathering. The leading Spanish-language U.S. media company is also moving out of the stuffy...
View ArticleIt’s Time to Hire a Chief Brand Safety Officer
Earlier this week, Bank of America became the first major company to announce that it had appointed a brand safety officer to ensure a positive customer experience and protect the firm's reputation...
View ArticleFerrero Is Using the Oscars to Introduce Kinder Joy—a Chocolate Treat With a...
If you're going to mimic theatrical trailer tropes like "In a World..." as part of your marketing campaign you might as well do so during the Oscars. Ferrero is doing just that, positioning its Kinder...
View ArticleTo Stand Out, Brands Are Using Live Ads During Premier TV Events
Twentieth Century Fox staged an elaborate live song-and-dance number on the Fox network to promote its movie musical, The Greatest Showman, and Kraft used real-time elements to create its recent...
View ArticleVideo: Watch HQ Trivia’s Scott Rogowsky Try to Pitch Your Favorite Brands
Over the past six months, Scott Rogowsky has risen to fame as the host of mobile game show HQ Trivia, which draws millions of people twice a day for the chance to win cash. Rogowsky has been trying to...
View ArticleHow HQ Trivia Is Inspiring a New On-Demand Viewing Model for Apps
Since December, twice a day, like clockwork, Terry Berger, a 17-year-old high school junior from Atlanta, has been playing HQ Trivia, the mobile app game-show sensation. At 3 p.m. Berger, her fellow...
View ArticleQ&A: Scott Rogowsky on Using His Improv Background to Become the Hottest...
After more than a decade struggling on the stand-up circuit, Scott Rogowsky is a bona fide star. Thanks to his gig hosting the addictive, mobile game-show app HQ Trivia, this native suburban New Yorker...
View ArticleIs Facebook Winning the Battle Against Ad Fraud?
Ad fraud is often described as a cat-and-mouse game, with networks' best efforts at detection a few short steps behind bad actors' best efforts at defrauding customers and advertisers without getting...
View ArticleCan Traditional Beauty Companies Compete With Disruptors Dominating Instagram?
In the past few years, mobile has risen to become the most dominant form of media consumption. With this change in consumer behavior, platforms like Google, Facebook and Instagram have grown into...
View ArticleTwitter’s Powerful Anthem to Women Makes Its TV Debut During the Oscars
"I heard a woman becomes herself the first time she speaks without permission," says poet Denice Frohman in the first line of Twitter's new #HereWeAre campaign, which made its TV debut tonight during...
View ArticleWhy the Overlook Hotel From The Shining Got an Ad on the Oscars
The one hotel in the world where you really don't want to stay got a high-profile commercial on the Oscars telecast tonight--38 years after it first terrified people on the big screen. The Overlook...
View ArticleWalmart Got Dee Rees, Melissa McCarthy and Nancy Meyers to Direct Short Films...
Walmart asked directors Dee Rees, Nancy Meyers and Melissa McCarthy to each make 60-second short films inspired by one of the big-box retailer's delivery boxes. The three ads aired tonight during the...
View ArticleSerena Williams Says There’s No Wrong Way to Be a Woman in Powerful Nike...
Nike is using tonight's 90th Academy Awards ceremony to celebrate Serena Williams. A 30-second spot featuring footage of Williams on the tennis court over the years aired during the Oscars telecast on...
View Article50+ More Publishers Will Soon Begin Testing Facebook’s Breaking News Tag
Facebook is expanding its test of a breaking news tag to more than 50 publishers in North America, Latin America, Europe and Australia, and product manager Joey Rhyu shared some data from the social...
View ArticleThis Year’s Oscars Audience Plummeted 20%, to the Show’s Lowest Ratings Ever
ABC's efforts to market the 90th Academy Awards with a campaign that leaned heavily on last year's Best Picture envelope snafu couldn't hold off a 20 percent drop in ratings from 2017's telecast. Just...
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