The Mad, Mad Rush to Conform With GDPR: Could Greater Trust in Digital Be the...
As companies struggled to meet Friday's deadline to comply with the European Union's General Data Protection Rule, the digital advertising industry has been venturing outside of its comfort zone--the...
View ArticleA Nonprofit Group Has Already Lodged GDPR Complaints About Google and Facebook
After months of preparation, companies shutting down and the endless deluge of "updates to our privacy policy" emails, the European Union's General Data Protection Regulation (GDPR) finally went into...
View ArticleFacebook IQ Explored Why People Like to Shop at Local Businesses
Why do people choose to shop locally? More than 85 percent of people surveyed by Facebook IQ, the social network's research arm, cited trust and security as their main motivation. Facebook IQ...
View ArticleMany Marketers Aren’t Prepared for GDPR, SAP Study Says
Not all marketers seem to have a very clear idea of what GDPR means for them, according to a recent study from German business software company SAP. The study--which surveyed 165 marketers within a...
View ArticleHow NBCU and A&E’s Partnerships Might Revitalize TV and Radio
This month two major television networks, NBCUniversal and A&E, announced partnerships with platforms that not only help measure ad engagement but guarantee audience viewership. In the past,...
View ArticleSnapchat Quietly Rolled Out a New Way for Friends to Share Their Locations
Snapchat has been quietly rolling out a new way for users to share their locations or request the whereabouts of their friends. The messaging application said the feature has been rolling out over the...
View ArticleFacebook Introduced 2 User Privacy Protection Tools for Developers of Apps,...
Facebook Friday introduced two new tools aimed at helping developers respond to the privacy concerns of their applications' users and comply with the European Union's General Data Protection...
View ArticleMoet & Chandon Is Celebrating Roger Federer With the Perfect Limited-Edition...
Calling it "an exceptional design for an exceptional player," agency Sid Lee Paris has created a limited-edition bottle of Moet & Chandon champagne celebrating Roger Federer's 20th year in...
View ArticleThe Americans Showrunners on the Pressure to ‘Stick the Landing’ With Their...
During its six-season run, The Americans has become one of the most critically acclaimed series of all time. But the showrunners behind the FX drama know that despite all those accolades--which include...
View ArticleIt’s Time to Stop Relying on Third-Party Data and Prioritize Consent-Based...
Marketing as an industry is at a critical juncture. What consumers want from brands is a personalized experience, one that mirrors the way they interact with peers, family and friends. But we as...
View ArticleOn the Adweek Podcast: How Gimlet President Matt Lieber Is Creating ‘the HBO...
Welcome to a very special episode of the Adweek podcast, Yeah, That's Probably an Ad. This week the team took a field trip to Brooklyn to visit Gimlet Media headquarters, where we had the opportunity...
View ArticleHere’s How Publishers Are Opening Their Data Science Toolkits to Advertisers
As publishers grapple with how to best make use of the troves of audience data at their disposal, a growing number are handing brands the keys to in-house data and artificial intelligence tools that...
View ArticleLaughlin Constable Fires CCO in Wake of Sexual Harassment Allegations
Milwaukee independent agency Laughlin Constable fired CCO Dan Fietsam after unspecified sexual harassment allegations were made against him, according to an email he wrote to employees before his...
View ArticleSnapchat’s New Lens Reacts to the Sounds It Hears
You're not being paranoid: Snapchat really is listening to you. The messaging application Monday began rolling out a lens that reacts to sound, and a spokesperson said additional similar lenses will be...
View ArticleABC Cancels Roseanne Following Roseanne Barr’s Racist Tweet
Two weeks ago today, the sitcom Roseanne and its star Roseanne Barr was the toast of ABC's upfront presentation, with network execs joking onstage about Barr's controversial Twitter feed. But in a...
View ArticleCoca-Cola Has Released Its First Alcoholic Beverage And It’s Called Lemon-Do
It's a first for the iconic, 132-year-old American brand, and you Lemon-Do not want to miss it. On Monday, Coca-Cola released its first alcoholic beverage--called Lemon-Do--which is currently only...
View ArticleMDC Partners Agencies Team Up to Launch Specialist Network
MDC Partners agencies Bruce Mau Design, Hello Design, Northstar and Varick announced the collaborative launch of the Yes and Company specialist network. A press release describes Yes and Company as...
View ArticleUnited Adworkers Says It Requested Dan Fietsam’s Resignation Following Sexual...
Following news that Milwaukee agency Laughlin Constable had fired CCO Dan Fietsam, who also resigned from his role as president of United Adworkers following unspecified allegations of sexual...
View ArticleAfter KFC’s Chicken Shortage, the Colonel Comes to UK Ads for the First Time...
It looks like something straight out of a dystopian horror flick, but any trepidation evaporates as soon as the Colonel emerges in a "blaze of herbs and spices" in this latest spot by KFC U.K. Colonel...
View ArticleAnonymous Pack of Self-Described ‘Lionesses’ Urge Women to Wear Black at Cannes
Describing its members to Adweek as "lionesses" from various agencies, an anonymous group is calling on women attending the 2018 Cannes Lions Festival to wear black. The movement functions as a...
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