YouTube: Here’s How to Hide the Videos You’ve Liked
Did you know YouTube allows you to stop other users from seeing the videos you've liked? Our guide will show you how this is done. Note: These screenshots were captured in the YouTube application on...
View Article72andSunny Continues Reorganization, Spinning Off Production Unit Into Hecho...
Hecho En 72, the production company housed within MDC Partners agency 72andSunny, will become its own company. The announcement, which went out to staff yesterday, marks the latest and perhaps most...
View Article4 Ways Brands Can Accommodate Shifting Expectations Around Gender Identities
When most of us were growing up, boys and girls were placed unilaterally into blue and pink buckets without anyone asking whether this was a good idea. Even with my own pregnancy, not knowing the...
View ArticleTwitter Tipped Off Its #NBATwitter Campaign With the NBA Finals About to Start
There have been more than 100 million tweets related to the National Basketball Association thus far in 2018, more than any other sports league, and the social network geared up for Thursday night's...
View ArticleYouTube Trends of the Moment for Savvy Advertisers, May 2018
Here are three video trends on YouTube for May 2018 that advertisers need to know about: 'Van life'--downsizing and uploading, millennials have a new home A recurring channel theme that has left us...
View ArticleIn New Tourism Spot, What Happens in Vegas Pulls at the Heartstrings
"What Happens in Vegas, Stays in Vegas," goes the catchphrase that has long been associated with Sin City, thanks to ads produced by R&R Partners dating back to 2003. Past ads have frequently...
View ArticleWieden + Kennedy Tech Vets Look to Move Beyond Advertising With Brand Studio...
We now know where Nilesh Ashra and Paulo Ribeiro--the founder and former managing director, respectively, of Wieden + Kennedy's creative technology group The Lodge--landed after exiting the shop in...
View Article5 Ways CPG Brands Can Shift Their Techniques to Remain Relevant
It is no surprise: Google, Amazon, Apple and Netflix are among the most relevant brands today. They have achieved this by being customer-obsessed, guiding their actions through purpose and continuously...
View ArticleAn Entire Birth Was Filmed in VR so Parents-to-Be Could Know What to Expect
The irony of being called "expectant parents" is that many actually have little idea what to expect from childbirth. While they certainly understand the general process and medical procedures involved,...
View ArticleABC Is Considering a Roseanne Replacement—Without Roseanne Barr
Two days after ABC canceled its top-rated series Roseanne following Roseanne Barr's racist tweet about President Obama's White House adviser Valerie Jarrett, the network is still formulating a plan...
View ArticlePeople Across America Can Now Have What She’s Having: Katz’s Deli Launches...
Pastrami, salami and matzoh ball soup super fans, rejoice. Starting in June, Katz's is rolling out a subscription service so meat lovers outside of New York can get a variety of the deli's products...
View ArticleGoogle Built a Pop-Up Mini Golf Course Powered by AI to Promote Its Smart...
To help raise awareness for its smart speakers, Google has built a pop-up mini golf course in New York City. The six-hole experience, which is open to the public until June 4, is the latest effort by...
View ArticleFacebook and the American Red Cross Shared Preparedness Tips for Hurricane...
Facebook and the American Red Cross are teaming up to ensure that people are prepared for this year's Atlantic hurricane season, which begins Friday. The social network said more people visit its...
View ArticleMarketers Think the 6-Second Pre-Roll Spot Is the Best Digital Video Ad Format
It's no secret that internet users aren't a fan of pre-roll ads, but according to a recent study by Adweek and AI company GumGum, marketers may have a solution: six-second spots. The report surveyed...
View ArticleCuyana’s First Store in NYC Is the Company’s Culmination of Everything It’s...
After four years of testing pop-up shops in New York, Cuyana, a direct-to-consumer women's fashion brand, is opening its first brick-and-mortar store in the city. The store will open in Manhattan's...
View ArticleSamantha Bee Apologizes for Her Ivanka Trump Expletive as Autotrader Pulls...
Amid an advertiser and conservative backlash, Samantha Bee has apologized for calling Ivanka Trump a "feckless cunt" on last night's Full Frontal With Samantha Bee. The comment came during a Full...
View ArticleBMW’s Mini USA Launches Regional Media Review to Consolidate 127 Dealerships...
Mini USA, a BMW-owned brand, confirmed to Adweek that it launched a regional media review to be handled by the Burnett Collective. The review focuses on the retail communications of its 127 dealerships...
View ArticleFearless Girl Adds Grand Effie to Her Trophy Shelf
Chalk up one more for the Fearless Girl. McCann New York's campaign for State Street Global Advisors brought home The Grand Effie at the 2018 North American Effie Awards Gala last night. The award was...
View ArticleLurpak, the Master of Food Ads, Is Back With a Gloriously Smooth Feast for...
While Danish butter brand Lurpak seems to focus its ads at kitchen casuals, hoping to get them more hands-on with their food, the spots also are always a hit with culinary connoisseurs who think of...
View ArticleHow Aligning With Honesty and Openness Can Preserve Brand Reputations
It's difficult to think of a time in modern history when the dissonance between the truth and what people want to believe has been so pronounced. By now we're all familiar with the concept of fake news...
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