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How Snickers Fired a Quarterback, Hired a Zebra and Tweaked One of...
Much like songwriters, brand marketers play variations on a theme. Coca-Cola’s famous tagline “It’s the real thing” from 1970 became “Can’t beat the real thing” 20 years later. KFC’s unforgettable...
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Wonderful Subway Ad Shows a Woman's Hair Blowing Around Whenever a Train Arrives
Here's more billboard crack for you out-of-home addicts. This fun digital subway ad in Sweden for hair-care products was rigged up to recognize when trains entered the station—and then showed a...
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Jeff Gordon 'Really Wanted to Show His Stuff' in PepsiMAX's Test-Drive Sequel
It might seem strange that PepsiMAX based its second "Test Drive" prank video with Jeff Gordon around doubts some people had about the first one. But it turned out to be a creatively fruitful...
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Ad for VW's Seat Pits a Powerful Engine Against Toy Monkeys
Lowe's first work for Volkswagen's Seat, from its new Lola office in Barcelona, Spain, takes acceleration to absurdist lengths. A two-minute teaser ad that landed on YouTube this week features a guy...
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Muppets Take Manhattan Again, as Kermit Copes With a City of Animals for...
How calming is Lipton tea? You'll be at peace even amid the animals (actually, make that the Animals) of New York City. In this new spot from London agency adam&eveDDB, our reluctant hero Kermit...
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MediaCom Studies Hollywood to Help Train Its Staff
It’s late on a Monday morning and eight staffers at MediaCom are watching Argo. No, they’re not slacking off but rather learning how to tell a story from two Italian filmmakers: Giuseppe De Angelis,...
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Facebook Makes Real Life Better in Ads That Are Much More Down to Earth
After meeting widespread ridicule for a lofty first attempt at brand advertising in 2012 (and subsequent stumbles pitching its Facebook Home product), the social network has quietly been rolling out...
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Jimmy Fallon Invades Your Living Room in Time Warner Cable's Latest Ad
Late-night talk-show hosts already commandeer your living room in the wee hours. Now they're expanding their purview. Following Jimmy Kimmel's bit before Sunday's Oscars in which he pretended to climb...
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Endless Winter Isn't So Bad If You're Doing Outdoor Ads for Dandruff Shampoo
Montreal agency lg2 found a goofy but practical use for all the snow this winter—it made it look like dandruff gone berkserk on outdoor ads for Selsun Blue. Pity the fool who had shoveling duty on...
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Ad of the Day: Cute, Quirky Chevy Commercial on the Oscars Was Made for $4,000
Imagination and ingenuity can drive you almost anywhere—even to the Academy Awards telecast. So learned Jude Chun, a South Korean independent filmmaker whose delightful minute-long winning entry in...
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Does a Person Need to Be Physically Present for a Brand Experience to Resonate?
What defines an experience? According to “the Internet,” an experience is “something that happens to somebody.” I like that definition. It’s vague without prerequisites and it does not delineate the...
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Is Diet Coke Dabbling in Drug References in Its Ads?
What has Diet Coke been snorting? In the way the tagline, "You're on," and logo are positioned, the brand's new ads seem to refer to drug use—appearing to spell out the phrase "You're on coke." The...
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Kids Dream of Being Racecar Drivers as Ogilvy Fine-Tunes Its Repositioning of...
IDEA: Astronaut? Firefighter? Movie star? All fine professions. But it's the dream of being a racecar driver that gets kids' pulses racing in many homes across America. A new 60-second Nascar ad from...
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Ad of the Day: Why Chobani Got Real on the Most Fake Night of the Year
Pitching the virtues of "real" is an intriguing marketing choice on Oscar night, the fantasy industry's biggest Botoxed evening of the year. Then again, contrast is the underlying theme of Chobani's...
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Home-Improvement Chain Makes Delightful Billboards by Fixing Up Small Parts...
Here's some more great out-of-home work. German home-improvement chain OBI is advertising its renovation products by actually renovating homes. Well, parts of them. Ad agency Jung von Matt/Elbe...
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Airplane!'s Kareem Abdul-Jabbar and Robert Hays Reunite in Ad for Wisconsin...
Wisconsin is doubling down on its Airplane! advertising strategy. In recent years, the state has hired the classic comedy's directors, Badger state natives David and Jerry Zucker, to direct a handful...
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Ad of the Day: M&M's, Geico Combine for a Delicious Ad Mashup
Geico and M&M's, the peanut butter and chocolate of comic advertising, have teamed up for this tasty peanut-butter cup of a commercial, in which Ms. Brown seeks to get insurance—much to the dismay...
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Three Years Later, We Finally Have a Brutally Powerful Ad About the Crisis in...
For PSA campaigns aimed at getting people to help the children of Syria, job one is making the crisis feel immediate rather than remote. Last month's hidden-camera stunt in Norway, in which a child...
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This Agency Develops New Brand Categories
SpecsWho (From left) Michael Lastoria, managing partner; Ashley Heather, co-president, chief digital officer; Sarrah Hallock, co-president, COO; and Doug Jacob, CEOWhat Digitally focused ad agency...
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Watch This Woman Become a Man to Protest Unequal Pay in Sweden
We've seen plenty of women get makeovers in advertising lately—either in pursuit of some market-driven ideal of beauty, or in critique of same. In this video, though, a woman is transformed for a...
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