Ad of the Day: Amy Poehler Brings the Funny for Old Navy
Once upon a time, Old Navy commercials were generally accepted as wonderful. They were bright, colorful, kitschy, silly and instantly recognizable. But eventually, as these things go, they got old....
View ArticleTennis Gets Quirky in USTA's New Ads From the Director of Napoleon Dynamite
Ever wonder what tennis can do for you? Well, for starters, it can make you smarter, stronger, happier, more attractive and pretty much invincible. The United States Tennis Association doesn't skimp...
View ArticleAd of the Day: Honey Maid Celebrates Single Dads, Gay Dads, Punk Dads and More
Ever since Cheerios struck unexpected marketing gold with its subtle ad about an interracial family, brands seem to have woken to the realization that inclusiveness can be a good thing. Or even a...
View ArticleDog Sledder, Life Saver, Surgery Fixer: Dos Equis Keeps It Interesting
Considering that Dos Equis' "Most Interesting Man in the World" has become a meme with thousands of crowdsourced iterations, the bar is set pretty high for new official ads in the series. But this one...
View ArticleDDB's Digital Exec on Creating for Instagram and Lovin' It
DDB’s Azher Ahmed is a part of the creative team working for brands like State Farm Insurance (consumers might recall the “discount doublecheck”) and he is at SXSW talking with clients about digital...
View ArticleAd of the Day: Intel Tells the Amazing Story of 3-D Printing Prosthetics in...
At its core, Intel's "Look Inside" campaign illustrates the power of technology to improve lives. This is especially true of the third ad in the series, which follows Mick Ebeling, the CEO of...
View ArticleAgency's Speakeasy Aligns With SXSW's 'Dark Austin'
While South by Southwest Interactive lit up Central Texas, some folks in Austin simply wanted to go dark. GSD&M, a marketing services firm, even launched a Web app to help showgoers to avoid other...
View ArticleRobinson Cano's Aura Speaks for Him in First Spot for the Seattle Mariners
The Seattle Mariners considered Robinson Cano to be a heavenly catch this off-season, and there's a divine aura about him in the team's first ad with its $240 million second baseman. Seattle's...
View ArticleKobe Bryant Handcrafts Pianos and Sneakers in Ad That Makes Lionel Richie Cry
Kobe Bryant doesn't just play pianos. He makes them. Or so it would appear from the opening scenes of this new ad from Wieden + Kennedy pitching "The Kobe Piano," from which "every note [is] a comedy...
View ArticleAd of the Day: Man Battles Machine in World's Most Important Game of Ping-Pong
It's a question mankind has been asking ever since we've struggled to understand our place in the universe: Can a human beat a robot at Ping-Pong? Robotics manufacturer KUKA decided to find out by...
View ArticleDuracell Bus Shelter in Montreal Heats Up When Everyone Holds Hands
Nothing enhances a commute like coming into physical contact with a bunch of strangers at the bus stop. Cossette's "Moments of Warmth" campaign for Duracell had public-transport patrons in chilly...
View ArticleAd Campaign Seeks to Help Widow Whose Husband Had Hollywood's Most Famous Scream
Sheb Wooley comes screaming out of the mists of pop culture into the commercial mainstream in FCB's new campaign for pay-TV channel Canal+ in Spain. Wooley is the voice actor who performed the...
View ArticleCan an Ad Campaign for Women's Rights Succeed by Only Featuring Men?
Women earn 30 percent less than men for the same work. Some 64 percent of the world's illiterate people are women. Almost 800 women die every day from preventable complications during pregnancy and...
View ArticleRemember When Burger King Ads Were Insane? In New Zealand They Still Are
It's been years since Burger King's U.S. advertising was truly weird. You have to go back to the Crispin Porter + Bogusky stuff from the mid-2000s—in particular, the deeply troubling "Eat Like Snake"...
View ArticleMother London Makes Its Own 'First Kiss' Parody … With Dogs
The parodies of fashion brand Wren's super-viral "First Kiss" ad keep flowing in. Here's ad agency Mother London's entry—"First Sniff," starring a bunch of dogs. Stranger dogs tend to get pretty...
View ArticleKids Are Heard but Not Seen in Haribo's Hilariously Kooky Candy Ads
IDEA: Candy brings out the kid in everyone. It's a simple, straightforward truth that's illustrated memorably in two new British ads for Haribo Starmix candies showing grownups not just acting like...
View ArticleCoke Drops Unsuspecting Moviegoers Into Sex Scene for Real-Time Ad
What's more refreshing: A Coca-Cola, or a Coca-Cola ad poking fun at the brand's consumers? To encourage moviegoers to stay quiet during a film, Saatchi Denmark filmed audience members milling around...
View ArticleAd of the Day: Saatchi Turns an Email Into a Beautiful Ad for World Down...
A pregnant mother recently sent an email to CoorDown, Italy's national organization for people with Down syndrome. The future mom had learned her unborn son had the genetic disorder, and she was...
View ArticleThe 10 Most Watched Ads on YouTube in February
Back in January, YouTube and Adweek's Ads Leaderboard was dominated by Super Bowl spots that had been released ahead of the Feb. 2 telecast—most notably, of course, Budweiser's "Puppy Love" ad. Our...
View ArticleTaco Bell Brings the Sex Song 'Afternoon Delight' Back to Its Foodie Origins
If you think it's a stretch that Taco Bell is repurposing midday bang ballad "Afternoon Delight" as a metaphor for going to Taco Bell, you're really going to be shocked to hear this: That's almost...
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