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King's Hawaiian Rolls Are So Light and Fluffy, You Can Inhale Them From...
Energy BBDO's new ad for King's Hawaiian bread rolls is sucky, though not in a bad way. The rolls are so light and fluffy, you see, you don't even have to reach for one with your hands—you just...
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Dad Obsessed With Indie Movies Tells His Girl the World's Worst Bedtime Story
From the folks who brought you "Mandible," perhaps the most twisted film-festival promo in history, comes a sequel that's also messed up—if less visually gruesome. RPA and Tool's new spot for the 15th...
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Subaru Gets Trashy With Trailer for Grindhouse-Style Movie
Subaru is going for the lowest common denominator of dudes with this new grindhouse-style trailer for a movie that hopefully will never really exist. The title, The Ride of Her Life, is only slightly...
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Ad of the Day: Coke and Pepsi Storm the Field with Dueling World Cup Campaigns
World Cup fever is heating up fast. Soon you'll need one of the globe's two major soda brands to help you cool down. Following the release of Nike's new soccer ad on Tuesday, Coca-Cola and Pepsi both...
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Self-Storage Company Boxes Up the Year's Most Brain-Melting-est Ads
Thinking of storing your stuff in the cloud? Well, if you aren't sure what the cloud is, Public Storage would like a word. Want to hang on to the perfect scale dollhouse in your backyard? You'd better...
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Sorry, Cats. Cravendale Falls in Love With a Cute but Creepy Cookie
Barry the Biscuit Boy splashes onto the scene in a slam-dunk spot for British dairy Cravendale, a cautionary tale from Wieden + Kennedy in London and production house Blinkink. The heady mix of...
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Jesus Joins Che Guevara, Genghis Khan and More in Online Investment Ads
You wouldn't think Jesus would be too concerned about his investment portfolio these days, but online trading service Kapitall has tapped Him as a spokesman anyway in a campaign featuring...
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These Fashionistas Parlayed Digital Smarts Into a Creative Shop
SpecsWho Co-partners Carol Han (l.) and Alexandra WeissWhat Digitally focused branding agencyWhere New York In 2010, Carol Han and Alexandra Weiss, then working on the still-nascent digital side of...
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Ad of the Day: Evian Spins a Familiar Web With a Dancing Baby Spider-Man
Evian has a long history of incorporating creepy CGI babies in its ads, and an equally long history of viewers gobbling it up like it's some variety of highly addictive crack cocaine. Riffing on the...
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Nick Kroll Steals the Stanley Cup in Comedy Short for NBC's NHL Coverage
Nick Kroll really wants to play in the NHL—so badly, he'll steal the Stanley Cup and hold it hostage. At least, that's the premise of this long-form ad for NBC Sports' coverage of the hockey league as...
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Honey Maid Has a Pretty Cool Reply to All the Haters of Its Ultra-Inclusive Ad
Marketers who make ads about inclusive families these days need a battle plan for how to deal with the haters. And it's as much an opportunity as a crisis. It began, of course, with Cheerios, which...
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Ad of the Day: Canon Reflects the World in People's Eyes in Beautiful New Spot
Ansel Adams famously said there are two people in every photograph—the photographer and the viewer. Canon offers its own, somewhat simpler take on that perspective in this beautiful new spot from...
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Tom Hiddleston Shows You How to Be a Villain, Step by Step, in Jaguar's...
Tom Hiddleston was the best thing about Jaguar's villainous Super Bowl ad, and now, two months later, he gets to shine in his own two-and-a-half-minute online spot for the automaker. To promote the...
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Mini Drivers Dream Up the Craziest, Coolest Test Drives Ever … and Then Go Do...
I'm positively floored by the fun series of Web videos by Butler, Shine, Stern & Partners and Tool of North America introducing the BMW Mini Cooper Hardtop. Client and agency asked real Mini...
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Enjoy Some Delicious Nuggets of Commercialism in This Week's Ads From Deep...
This week's ads from the depths of YouTube (and some that are bubbling up to the surface) are full of some of the weirdest moments you can make with an advertising budget. From a Pulp...
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Stop-Motion Swans Are Rudely Interrupted in Refreshingly Frank Hotel Ad
Stop-motion artist PES, who's done a bunch of ads through the years, shot this amusing spot for the new citizenM Hotel in New York. It starts out all lovely-dovey between these two towel-swans, but...
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You've Never Seen a Food Commercial Quite as Otherworldly as This One
"As we stand on the edge of possibility, we choose the path less traveled." Set to to the grandiose tune of Richard Strauss's "Thus Spake Zarathustra," aka the theme from 2001: A Space Odyssey, this...
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U.S.'s Amazing New 'Don't Text and Drive' Ad Will Leave You Shaking
The most memorable safe-driving PSAs tend to be made overseas—in Britain,Mexico,Australia. But the U.S. adds a powerful new entry to the mix with this brutal spot from The Tombras Group for the...
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Adidas Puts 6 Cameras Inside Its World Cup Ball and Sends It on a Global Journey
Adidas would like to introduce you to the official 2014 World Cup stalker ball. The brand, with help from TBWA, has put six cameras inside a very special version of its official game ball for the...
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Can a Sustainable Font Help Save the World? This Ad Agency Has Made One
Ryman Eco, a new "sustainable font" from U.K. retailer Ryman Stationery and ad agency Grey London, uses 33 percent less ink than standard typefaces. According to Grey, if the world switched to Ryman...
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