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Pinterest Lets the Pictures Tell the Story in Quiet, Lovely Ads From Molecule
IDEA: Pinterest's new Guided Search function offers more structure to your Pinterest searches but retains an element of serendipity. It's programmed loosely enough that exploring certain topics can...
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Sunscreen Brand Trains Tattoo Artists to Look for Signs of Skin Cancer
In Brazil, sunscreen brands are all about creating advertising that goes above and beyond in offering you protection. This case study for Sol de Janeiro showcases a campaign from Ogilvy Rio in which...
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Agency Stages Live Car Crash on the Radio as a Warning to Distracted Drivers
It's awards season, and the case studies keep rolling in. This one, from Jung von Matt in Germany, for a campaign to get drivers to stop talking on their mobile phones, should do well among radio...
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Ad of the Day: Mars Rolls Out Twix Bites, a Candy Three Decades in the Making
If you've been to the candy aisle of a grocery store at any point in the past couple of years, you're probably aware that pretty much every name-brand candy bar—Snickers, Milky Way, Kit-Kat—now comes...
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Ikea's Family Tree Ads Show the Beds on Which Each New Generation Was Conceived
Ikea would like to remind you that the odds are pretty good your parents produced you by having sex on its furniture. New print ads from the brand in Germany offer a twist on the family-tree motif,...
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Real People Thank Those Closest to Them, While They Still Can, in Emotional...
Get out your Kleenex, because Ogilvy Amsterdam and funeral insurance company Dela have brought back their Cannes-conquering "Why wait until it's too late?" campaign—urging people to "say something...
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Ad of the Day: Gus Van Sant Directs Trio of Breathtaking Spots for the BMW i8
Leave it to the auteur Gus Van Sant to take some of automotive advertising's biggest clichés—self-glorifying narration over footage of a luxury car in the desert—and somehow still turn them into...
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Coca-Cola Builds Adorable Mini Kiosks to Sell Mini Cokes
"It's the little things in life that makes us happy." That's the message in this print and outdoor Coca-Cola campaign from Ogilvy Berlin, and it's true in advertising generally. Unusually little things...
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These Sharks Are the OGs of Venice Beach
SpecsWho Brian Ford (l.), co-founder, ecd, and Chris Raih, co-founder, managing directorWhat Full-service creative agencyWhere Venice, Calif. What if not all sharks live in the water? A block east of...
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24-Hour Chain Pays Local Merchants to Advertise Overnight on Their Security...
Delis, grocery stores, liquor marts and bakeries in Bogota, Colombia—most which close at 8 p.m.—agreed to advertise for one of their competitors, Carulla, by turning their late-night security shutters...
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Ad of the Day: A.1. Gets Saucy as It Begins Seeing Other Foods on Facebook
It's been monogamous for decades. But now, A.1. Sauce wants to get around with all kinds of foods. And that means toying with the tender emotions of steak, its first love. The condiment brand is...
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French Dad Hates His Family but Loves Football in Citröen's New Ad
When you wake up looking like Jim Morrison and Brian Wilson's weird soccer hooligan man-baby, you've slept too long. You might want to get up, dust off the cobwebs and maybe get a friggin' haircut, ya...
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How'd They Do That? Remarkable British Ad Goes in Utero to 'Film' an Unborn Baby
If you happened to catch this PSA on television in Britain this month, you might be left wondering if it is—could it somehow possibly be?—real footage. And that's the point. The spot, from Grey...
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Quirky Re/Max Ads Suggest Your Dream Home Isn't What You Think
Re/Max's first ads since it went public are here, and they're Zooey Deschanel-grade quirky. Four new spots by Leo Burnett in Chicago, which the 40-year-old company tapped in August, feature eager...
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Ogilvy Apologizes for Shooting Malala Yousafzai in Mattress Ad
Someone at Ogilvy India thought it would be a good idea to depict Malala Yousafzai being shot by the Taliban to sell Kurl-On mattresses. Clearly it wasn't. Ogilvy has now officially apologized for the...
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Ads for Hawaii's Kona Beer Remind Us Mainlanders That We're Doing It Wrong
Hawaii-based Kona Brewing Co. has released a new ad campaign from Duncan/Channon reminding stressed-out mainlanders to enjoy life. One of two new spots, "Sad Hour," suggests that we set aside one hour...
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Ad of the Day: Agency Builds Computer Model of a Girl to Catch Pedophiles Online
The winners of the 52nd D&AD Professional Awards were announced in the U.K. last night. And among the big winners was this fascinating campaign from the Netherlands, in which ad agency Lemz built...
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Shocking PSA Might Make You Think Differently About Domestic Violence
Hidden cameras have been used in various PSA campaigns lately to shed light on how people react in public to distressing situations. Notably, there was the Norwegian stunt where a boy sat freezing...
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This Latest Brutal Safe-Driving PSA Barely Gives You Room to Breathe
Here's a quick way to sober up after a holiday weekend: Watch this intense, claustrophobic safe-driving PSA from the U.K., aimed at young male drivers who appear to be a terror on the London...
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This Brooklyn Animation Studio Is Taking a Social Approach to Marketing [Video]
Roof Studios in Brooklyn's Dumbo neighborhood has fused the social media and digital animation worlds, allowing them to grow and work around the globe with ease.
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