Clik here to view.
Ad of the Day: Messi Isn't Sleeping Well as Adidas Counts Down to the World Cup
The World Cup's June 12 kickoff is approaching fast, and Adidas is extremely excited. And in this new ad for the brand—which has 28 million YouTube views since Saturday—Argentina's Lionel Messi, a top...
View ArticleClik here to view.
Twitter, Omnicom Deal Combines Mobile Ad Forces
Twitter and Omnicom struck an ad deal today, sources confirmed for Adweek. Omnicom Medial Group is set to spend up to $230 million marketing on the messaging platform over the next two years,...
View ArticleClik here to view.
ESPN Celebrates the Weird, Wonderful Time Warp That Happens During the World Cup
We're only 16 days away from the start of the World Cup. And ESPN—which will present all 64 matches of the quadrennial tournament across the ESPN, ESPN2 and ABC networks—released its latest teaser...
View ArticleClik here to view.
Orkin Learns to Love Bugs in Charming, Quirky New Ads
IDEA: Bugs are nasty, and Orkin is deeply invested in destroying them. But that doesn't mean they can't teach us deep life lessons. That's the somewhat schizophrenic yet oddly endearing takeaway from...
View ArticleClik here to view.
Ad of the Day: Coke Designs a Friendly Bottle That Can Only Be Opened by...
No one is better than Coca-Cola at having all of its communications, down to the very packaging, embody the brand promise of happiness and sharing. Leo Burnett in Colombia had the latest clever idea...
View ArticleClik here to view.
Coke Wants You to Float Away to Happy Land on Another Impossibly Sweet Ad
Coca-Cola's ad strategy basically comes down to bombarding you with joy and togetherness, and a new animated spot from Wieden + Kennedy continues that tradition. A boy bumps into a girl and lets go of...
View ArticleClik here to view.
Ad of the Day: Mom's Inner Voice Is Funny, Dark and Full of Regrets in LG...
Emotional isolation. A loveless marriage. The gnawing regrets of adulthood. Welcome to the surprisingly dark and awkwardly humorous "Mom Confessions" ad campaign for LG appliances. At first, these...
View ArticleClik here to view.
Lego Versions of Famous Artworks Are So Great, They're Now Official Ads
When most great spec projects make the rounds among the Internet's creative community, it's assumed the work will never see the light of day. Here's a notable, wonderful exception. Late last year,...
View ArticleClik here to view.
Drunk People Passed Out in Japan Get Turned Into PSA Billboards While They Sleep
Next time you're out at a bar tying one on, you might want to reconsider your choices—if you happen to be drinking in Japan. Two agencies, Ogilvy & Mather and Geometry Global, and bar chain...
View ArticleClik here to view.
Ad of the Day: A 3-Second Fall Is 60 Seconds of Fun for the Moto E
It seems inevitable that ad agencies will someday run out of innovative ways to launch new smartphones. But today is not that day. Droga5 created a charmingly whimsical 60-second spot for this month's...
View ArticleClik here to view.
Kerry Fitzmaurice on Re-Branding kbs+ (and How She's Like TV's Felicity)
SpecsWho Kerry FitzmauriceNew gigCMO, kbs+Old gig Director of new business and communications, MotherAge 44Your stint at Mother was pretty quick? I was there 14 months.Why move so quickly? I had such...
View ArticleClik here to view.
Ad of the Day: Chilean Miners Star in Year's Most Electrifying World Cup Spot
Less than a month after the 2010 World Cup wrapped up, a major mining accident in Chile made headlines around the world, as 33 miners were trapped by a cave-in. They survived an incredible 69 days...
View ArticleClik here to view.
Russian Models Troll Instagram With Super-Sexy Hashtags and Photos That Won't...
There's nothing worse than waiting for something to download on your phone, especially if you are a 14-year-old boy waiting for sexy models to appear in your Instagram feed. BBDO Moscow and Russian...
View ArticleClik here to view.
Follow Newcastle Brown Ale on Twitter, and It Will Send You a Check for $1
It pays to follow Newcastle Brown Ale on Twitter. Not much, but it pays. The British beer brand continues its tongue-in-cheek ribbing of traditional marketing by pledging Monday night to pay the next...
View ArticleAd of the Day: Dad Has the World's Toughest Job, Too, and It's Nothing Like...
For Mother's Day, American Greetings and ad agency Mullen produced one of the year's big viral advertising successes, "World's Toughest Job," in which real people interviewed for a hellish-sounding...
View ArticleClik here to view.
Dubai Resort Welcomes Giant Flock of Ghostly Bird-Humans in Odd JWT Ad
JWT Dubai teamed with FilmWorks and Psyop for this strange 80-second CGI-fest that shows travelers flocking to Atlantis The Palm, a luxury resort in Dubai. And they "flock" in the literal sense of the...
View ArticleClik here to view.
YouTube Supports Gay Athletes in Star-Studded Ad for LGBT Pride Month
Jason Collins. Michael Sam. Robbie Rogers. It's been an eventful couple of years for athletes coming out publicly in professional sports. And now, YouTube, a longtime supporter of gay rights, is...
View ArticleClik here to view.
Beauty Brand's Floating Billboard Cleans a Polluted River by Absorbing Toxins
Japanese natural cosmetics brand Shokubutsu Hana and TBWA\SMP have floated an unconventional idea in the Philippines to help clean Manila's grievously polluted Pasig River—an 88-foot-long billboard...
View ArticleClik here to view.
Vacation in Paris Now or You Will Die Alone and Full of Regrets, Says Expedia
Don't skip your trip to Paris. The love of your life is waiting there, says Expedia. In this new ad from Expedia Mexico, the online travel agency tells a simple story about buying plane tickets and...
View ArticleClik here to view.
Ad of the Day: McDonald's World Cup Trick Shots Are Insane and 100% Real
For every big-budget advertising opus timed to the World Cup (I'm looking at you, Nike and Samsung), there are always a few real gems that don't show any soccer stars at all. McDonald's and DDB...
View Article