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Old Spice Scores With World Cup Ad Full of Screaming
Old Spice scores another goal with Terry Crews, this time for the World Cup. The brand would like you to know it's now available in Brazil, and it's a good time to tell you that because there's a...
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This Precocious Director's First Ad Really Gets Inside Its Subject
Here's a very special delivery from French agency BETC. It's called "Birth," and it's a minute-long promotional film touting the annual Young Director Award that will be presented Thursday at the...
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More Agencies Are Coming to Cannes to Hunt Clients, Not Just Lions
CANNES, France—Viral wizards. Coolness merchants. Holding company evacuees. The Cutwater leaders are many things to many people, but at Cannes they are one thing above all else: Relaxed as hell....
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3 Campaigns Each Win a Cyber Grand Prix, Including Chipotle and Volvo Trucks
CANNES, France—The Cyber Lions jurors here had trouble narrowing things down to a single big winner. So, instead, they awarded three Grand Prix in the category. CAA Marketing and Chipotle picked up...
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Design Grand Prix Goes to Norwegian Shop for a Logo That's Visual and Musical
CANNES, France—Norwegian agency Anti Design won the coveted Design Grand Prix here tonight for a fascinating branding identity campaign for a music and arts festival, the centerpiece being a logo that...
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adam&eveDDB and Harvey Nichols Add Press Grand Prix for 'Sorry' Campaign
CANNES, France—Score another one for the grinch. London agency adam&eveDDB and retailer Harvey Nichols picked up their second Grand Prix of this Cannes Lions festival here tonight, winning the...
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This Company Went From Selling Street Meat to Saks Fifth Avenue
SpecsWho (From left) Ross Resnick, founder and Big Burrito; Ryan van de Griendt, director of operations; Megan Madsen, account manager; Cory Murphy, director of new businessWhat Experiential marketing...
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Mike's Hard Lemonade Is Now Paul's Hard Lemonade in Honor of 1 Millionth...
Mike's Hard Lemonade has changed its name—in a temporary, promotional-stunt kind of way—to Paul's Hard Lemonade to salute Paul Siano of Illinois, the 1 millionth fan on its Facebook page. The Tris3ct...
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Can an Agency of Early Adopters Learn to Slow Down?
CANNES, France—From the debut of the iPhone to the reveal of Google Glass, Resource Interactive has been one of the first agencies into the breach with branded apps. And while many envy Resource's...
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The Ridiculous and the Sublime: 11 Great Films From Saatchi's New Directors
CANNES, France—Women dressed as nurses handed out special high-tech wristbands designed to track the audience's "biometric data" at Saatchi & Saatchi's 2014 New Directors' Showcase here this...
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WATCH LIVE: Beck Bennett Moderates BBDO's Cannes Seminar on 'Nice' Advertising
CANNES, France—The Cannes Lions festival is trying something new this year. It's streaming one session per day live globally on YouTube. At 4 p.m. ET today, you can watch BBDO's seminar, titled "Nice...
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Neil deGrasse Tyson Reveals His Favorite Ad, and It's a Perfect Choice
CANNES, France—There's no shortage of space-themed advertising out there. And not surprisingly, Neil deGrasse Tyson loves it. Speaking to Cannes Lions TV after his Thursday seminar here, the...
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Sochi Pavilion That Took Giant 3-D Selfies Wins Innovation Grand Prix
CANNES, France—Russia made history here tonight, winning the Grand Prix in the Innovation Lions category for a telecom's installation at the Sochi Olympics that used sophisticated technology to let...
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6 U.S. Campaigns Take Home Gold in Film Craft, but No Grand Prix Is Awarded
CANNES, France—Thirteen campaigns worldwide, including six from the U.S., won gold Lions in Film Craft here tonight. But the Film Craft jury declined to award a Grand Prix in the category."There were...
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Adam&eveDDB Finishes With 4 Grand Prix for Harvey Nichols, Adding Integrated...
CANNES, France—Doing good things for others has been a major theme at Cannes Lions this year. Ironically, though, the festival's single biggest winner did precisely the opposite. It comically...
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Sobieski Vodka Keeps Telling It Like It Is in Outdoor Ads
When Sobieski's "Truth in Vodka" campaign began seven years ago, it skewered pomposity in the category. Since then, the effort has broadened to call out nonsense in any realm—and amen to that. Topical...
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People Are Pretty Angry About This Out-of-Control Safe-Driving Ad From...
This literally out-of-control 60-second road-safety ad from Northern Ireland is causing an international stir for some intense imagery that begins around the 40-second mark. As these types of ads go,...
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The World's 26 Best Commercials of 2013-14
Yesterday we looked at the 17 best print campaigns of the past year, as judged by the Press Lions judges at last week's Cannes Lions festival. We continue our Cannes recaps today with the best video...
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If Hangry Animals Emerge From Your Belly, You Might Need Jack Link's Beef Jerky
Ads are most beautiful when they speak to us in a language we understand—when they tap into our subconscious and make us feel like they empathize, like they are one of us. When this symbiotic, osmotic...
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The Dukes of Hazzard Ride Again in AutoTrader's High-Octane Campaign
IDEA: It's been a while since Bo and Luke Duke raced around Hazzard County three decades ago in their 1969 Dodge Charger stock car, evading Boss Hogg and Rosco P. Coltrane. The boys aren't so...
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